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INTRODUCING THE ALL-NEW
Michelin
x-ice Snow
Because every stop counts, winter after winter
A winter tire designed for maximum mobility and safety– not just when it’s new, but for seasons to come.
1Long-lasting SNOW performance
Excellent snow braking and improved snow performance1
2Long-lasting in ICE performance
Leadership in ice braking2

Brakes up to 2.7 m shorter than a leading competitor3
3Excellence in longevity
Improved hydroplaning and slush performance4

Lasts up to one additional winter than the average of leading competitors5
Brakes on
Ice
up to
2.7
Meters Shorter
than a leading
competitor 2
Hydroplaning and slush
performance
have been
improved by
7%
compared to its predecessor 4
Reduced
ROLLING
RESISTANCE
by
9%
allowing for less fuel consumption 6
Winter Grip to Last
The new MICHELIN® X-Ice SNOW tire provides the necessary traction to overcome extreme winter conditions by relying on innovations that support the key characteristics of a winter tire.
NEXT GENERATION V-SHAPED TREAD DESIGN
100% use of the contact patch for optimal grip performance on wet, snow and ice and for exceptional slush performance.
FLEX-ICE 2.0TM TREAD COMPOUND
Full silica-based compound to maintain flexibility in severe cold climate conditions.
TWO TYPES OF FULL-DEPTH 3D SIPES
For an increased claw effect on snow and ice, and for long-lasting biting edges.
ICE Snow MICHELIN® EverGripTM TECHNOLOGIES
An innovative rigid polymer-based inclusion tread compound for improved grip on both snow and ice for the duration of the wear life1, 2, 3
©2020 Michelin North America, Inc., All rights reserved. 1 Parkway S., Greenville, SC 29615 USA

1 New, at 10,000 km, and when worn to 4 mm and 2 mm tread depth, the MICHELIN© X-Ice© SNOW tire offers shorter snow and ice stopping distances on average than its predecessor, based on third-party snow braking test (between 35 km/h and 5 km/h) and ice braking test (between 30 km/h and 5 km/h), in December 2019 and January 2020: (1) on a Volkswagen© Golf 1.5 TSI comparing the MICHELIN© X-Ice© SNOW tire versus MICHELIN© X-ICE© Xi3 in tire size 205/55R16 94H XL, and (2) on a Volkswagen© Tiguan comparing the MICHELIN© X-Ice© SNOW SUV tire versus MICHELIN© Latitude© X-ICE© Xi2 in tire size 235/55R19 105H XL. 2 Based on third-party ice braking test on a Volkswagen© Tiguan (between 30 km/h and 5 km/h), in December 2019 and January 2020, comparing: (1) the MICHELIN© X-Ice© SNOW SUV tire versus, BRIDGESTONE© Blizzak DM-V2, CONTINENTAL© Viking Contact 7, NOKIAN© Hakkappeliitta R3 SUV, GOODYEAR© UltraGrip Ice WRT SUV and TOYO© Observe GSI5 in tire size 235/55R19 105H XL and (2) on a Volkswagen© Golf 1.5 TSI comparing the MICHELIN© X-Ice© SNOW tire versus BRIDGESTONE© Blizzak WS-90 and Blizzak Ice, CONTINENTAL© Viking Contact 7, NOKIAN© Hakkappeliitta R3, GOODYEAR© UltraGrip Ice 2 and PIRELLI© Ice-Zero FR in tire size 205/55R16 94H XL. All tires mechanically buffed, then 8,000 km performed in real usage in North Finland until worn to 4 mm tread depth before being tested. 3 Based on third-party ice braking test (between 30 km/h and 5 km/h) in December 2019 and January 2020, in a Volkswagen© Tiguan comparing the MICHELIN© X-Ice© SNOW SUV tire versus NOKIAN© Hakkappeliitta R3 SUV in tire size 235/55R19 105H XL. Tires mechanically buffed, then 8,000 km performed in real usage in North Finland, until worn to 4 mm tread depth before being tested. 4 Based on: (1) internal hydroplaning longitudinal acceleration test performed in France in March 2019, on a Volkswagen© Golf 7 comparing the MICHELIN© X-Ice© SNOW tire versus MICHELIN© X-ICE© Xi3 in tire size 205/55R16 94H XL and on: (2) internal hydroplaning curve test performed in Japan in February 2019, on an AUDI© A4, comparing the MICHELIN© X-Ice© SNOW tire versus MICHELIN© X-ICE© Xi3 in tire size 205/55R16 94H XL. 5 Based on third-party longevity tests, in North Finland between October 2019 and January 2020, on a Volkswagen© Golf 1.5 TSI comparing the MICHELIN© X-Ice© SNOW tire versus BRIDGESTONE© Blizzak WS-90, CONTINENTAL© Viking Contact 7, NOKIAN© Hakkappeliitta R3, GOODYEAR© UltraGrip Ice 2, Pirelli© Ice Zero FR in tire size 205/55R16 94H XL. 12,000 kilometres driven per winter is estimated from annual average kilometres driven in Canada per vehicle by Desrosiers Automotive Consultants. A winter season is defined as six months. 6 Based on ASTM F1046 standard guide for preparing artificially worn passenger and light truck tires for testing. The MICHELIN© X-Ice© SNOW and MICHELIN© X-Ice© SNOW SUV tires were buffed internally by Michelin, then 8,000 km performed in real usage in North Finland, by a third party, until worn to 4 mm tread depth and 3 mm tread depth. © 2020 Michelin North America (Canada) Inc. All rights reserved. The Michelin Man is a registered trademark owned by Michelin North America, Inc. (C17688-C - 02/20)

© 2020 Michelin North America, Inc., All rights reserved. 1 Parkway S. Greenville SC 29615 USA