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MICHELIN CELEBRATES RACING HERITAGE, IMSA PARTNERSHIP AT NAIAS 2019

Michelin North America highlightsits expanded presence in sports car racing as the Official Tire of the International Motor Sports Association (IMSA). Through its strategic partnerships, Michelin demonstrates how motorsports drives business and aligns with worn tire performance characteristics of the Company’s consumer products.

 
A media resource powerhouse for 31 years, the Michelin Media Center will again welcome journalists from every corner of the globe to the Grand Riverview Ballroom. Long considered the premier press facility in the automotive world, the Michelin Media Center will be open Sunday, Jan. 14 – Tuesday, Jan. 16.  
 
Conveniently located near the show floor, AutoMobili-D exposition and the Cobo Atrium stage, the press center will feature over 1,000 working seats, a computer center, social media feed, catered café, coat check and other amenities.  A limited number of courtesy computers will be available for use by credentialed media.
 
The 2018 NAIAS drew over 5,000 journalists from 60 countries.  Michelin has been the Premier Sponsor of the Michelin Media Center since 1989 when the first NAIAS was held in Detroit.