Michelin Challenge Design 2018

2018 Michelin Challenge Design Winning entry the “Volkswagen Type 10 Pick Up” by Josh Sandrock of San Diego, Calif.

The Volkswagen Type 10 Pick Up, winner of the 2018 Michelin Challenge Design contest, is a concept that aims to increase functionality and use of a single vehicle.

2018 Michelin Challenge Design Theme - Mobility, Utility, Flexibility

2018 Michelin Challenge Design Jury (left to right): Michael Gillam (FCA), Rob MacCachren (Four-time Baja 1000 Winner), Damien Michelin (Honorary Juror), Freeman Thomas (Ford Motor Company), Richard Plavetich (Nissan Design America), Stewart Reed (MCD Jury Chair & Art Center College of Design), Frank Saucedo (General Motors), Chris Chapman (Hyundai), Thomas Sycha (BMW)

The Volkswagen Type 10 Pick Up concept, intended for personal and commerical use, revolutionizes the segment by allowing the owner to change the truck bed to meet the needs of its desired use whose pods can range from a standard truck bed, to an enclosed freight style cargo container.

Jury Chairman, Stewart Reed, leads the MCD Jury through discussion to determine the winners of the 2018 Michelin Challenge Design competition (left to right): Michael Gillam (FCA), Rob MacCachren (Four-time Baja 1000 winner), Freeman Thomas (Ford Motor Company), Chris Chapman (Hyundai), Richard Plavetich (Nissan Design America), Frank Saucedo (General Motors) and Thomas Sycha (BMW)

(Left to Right) Michael Gillam (FCA), Frank Saucedo (General Motors), Stewart Reed (MCD Jury Chair & Art Center College of Design) and Thomas Sycha (BMW) review an entry at the 2018 Michelin Challenge Design jury meeting.

2018 Michelin Challenge Design Winning entry the “Volkswagen Type 10 Pick Up” by Josh Sandrock of San Diego, Calif.

2018 Michelin Challenge Design Winning entry the “Volkswagen Type 10 Pick Up” by Josh Sandrock of San Diego, Calif.

2018 Michelin Challenge Design Winning entry the “Volkswagen Type 10 Pick Up” by Josh Sandrock of San Diego, Calif.

2018 Michelin Challenge Design Winning entry the “Volkswagen Type 10 Pick Up” by Josh Sandrock of San Diego, Calif.

2018 Michelin Challenge Design Winning entry the “Volkswagen Type 10 Pick Up” by Josh Sandrock of San Diego, Calif.

2018 Michelin Challenge Design Winning entry the “Volkswagen Type 10 Pick Up” by Josh Sandrock of San Diego, Calif.

2018 Michelin Challenge Design Winning entry the “Volkswagen Type 10 Pick Up” by Josh Sandrock of San Diego, Calif.

2018 Michelin Challenge Design Winning entry the “Volkswagen Type 10 Pick Up” by Josh Sandrock of San Diego, Calif.

Daniel Yee of Cleveland, Ohio, Marcus Hamilton of Columbus, Ohio; and Claire Keys Pytlik of Cincinnati, Ohio claimed second place for “Michelin ToolBOX Pick Up”

2018 Michelin Challenge Design Second Place Entry, “Michelin ToolBOX Pick Up”, by Daniel Yee of Cleveland, Ohio, Marcus Hamilton of Columbus, Ohio; and Claire Keys Pytlik of Cincinnati, Ohio

2018 Michelin Challenge Design Second Place Entry, “Michelin ToolBOX Pick Up”, by Daniel Yee of Cleveland, Ohio, Marcus Hamilton of Columbus, Ohio; and Claire Keys Pytlik of Cincinnati, Ohio

2018 Michelin Challenge Design Second Place Entry, “Michelin ToolBOX Pick Up”, by Daniel Yee of Cleveland, Ohio, Marcus Hamilton of Columbus, Ohio; and Claire Keys Pytlik of Cincinnati, Ohio

2018 Michelin Challenge Design Second Place Entry, “Michelin ToolBOX Pick Up”, by Daniel Yee of Cleveland, Ohio, Marcus Hamilton of Columbus, Ohio; and Claire Keys Pytlik of Cincinnati, Ohio

Rewarded third place, Vinod Pakalapati and Surya Konijeti of Pune, India created “X Pick”

Third place in the 2018 Michelin Challenge Design competition was Vinod Pakalapati and Surya Konijeti of Pune, India for creating “X Pick”

Third place in the 2018 Michelin Challenge Design competition was Vinod Pakalapati and Surya Konijeti of Pune, India for creating “X Pick”

Third place in the 2018 Michelin Challenge Design competition was Vinod Pakalapati and Surya Konijeti of Pune, India for creating “X Pick”

Third place in the 2018 Michelin Challenge Design competition was Vinod Pakalapati and Surya Konijeti of Pune, India for creating “X Pick”

Third place in the 2018 Michelin Challenge Design competition was Vinod Pakalapati and Surya Konijeti of Pune, India for creating “X Pick”