For the 17th consecutive year, Michelin earned top customer satisfaction scores in the annual J.D. Power Original Equipment Tire Satisfaction Study. Drivers gave Michelin higher satisfaction ratings in two of the three segments in the study.
With these honors, Michelin has won 93 total J.D. Power awards since the study began in 1989, more than any other tire manufacturer. Michelin claimed top honors in the Luxury and Truck/Utility segments. It was the Company’s 17th consecutive highest ranking in the Luxury category and fifth consecutive highest ranking in the Truck/Utility category. Michelin placed second in the Passenger Car segment.
According to J.D. Power, the overall customer satisfaction with original equipment tires reached an all-time high in 2020. With manufacturers finding the balance of performance characteristics and customer experience resulting in steadily improving satisfaction scores over the past five years. The 2020 U.S. Original Equipment Tire Customer Satisfaction Study is based on responses from more than 26,000 vehicle owners of 2018 and 2019 model-year vehicles. Satisfaction was examined in four areas: tire wear, tire ride, tire appearance and tire traction/handling. More information about the 2020 Original Equipment Tire Customer Satisfaction Study can be found HERE.
J.D. Power is a global marketing information services company operating in key business sectors across a variety of industries, including market research, automotive forecasting, performance improvement, Web intelligence and customer satisfaction.