Posted on September 04, 2019

Michelin Enhances Small Commercial Fleets Advantage Program


GREENVILLE, S.C., Sept. 4, 2019 — Michelin North America has announced application and billing enhancements to its popular MICHELIN® Advantage program, introduced in 2007 to help support the needs of owner-operators and fleets. The Advantage program provides competitive, consistent nationwide pricing on new MICHELIN® heavy-truck dual and X One® tires for fleets operating under 100 power units; as well as for fleets using bus and RV tires; car and light-truck tires; earthmover, construction, and TWEEL tires; Michelin Retread Technologies retreads; Michelin services; and BFGOODRICH® heavy- and light-truck tires at home and on the road.

The enhancements include a simplified application process available in the U.S. and Canada that can be accessed by desktop computer or mobile device and offers same-day use-of-program benefits. The billing process also has been improved, allowing dealers to take control of the process, including registering the credit card for the fleet. The online application is also now available for Canada customers in English or French.

"We listened to our dealer network and fleet participants to improve the program with the goal to be more user-friendly for our 20,000 participants," said Coy Jones, senior operational marketing manager, B2B – Regional and Small Fleet, Michelin North America. "This improves the purchasing process, and new members do not have to wait to purchase tires. This enhancement continues Michelin’s customer-centric journey."

Members receive unique access to the MICHELIN® Commercial Service Network™, with knowledgeable Tire Industry Association-trained technicians able to take care of service needs at any of more than 5,000 authorized truck dealer locations. Consistent service is provided with professional equipment and management, all adhering to rigorous certification and audit standards.

Program members also have access to MICHELIN® ONCall 2.0 Emergency Road Service, with no dispatch fee. This service is available round-the-clock by calling 1-800-TIRE-911. The MICHELIN Event Viewer provides online updates regarding ERS service action status. Getting vehicles back up and running — whether it involves tires, repairs or towing — ensures maximize productivity, saving critical time and money.

MICHELIN Advantage program members have access to the member website and its online business tools, which help improve business performance. Members can manage accounts online, register and update credit card(s) on file, check pricing, view invoices or purchase history. Access to the dedicated MICHELIN Advantage member customer service team is available on business days to answer questions about the program, including pricing, orders, billing, invoicing or purchase history.

Program purchases can be made day of sign-up with any Visa, MasterCard or American Express credit or debit card. The program website also gives members access to other resources, such as training information, videos and maintenance tips. Regular e-newsletters offer product updates, promotions and ongoing news and announcements. To sign up or get more information, visit


Aira | January 20, 2023 @ 3:54AM
A very insightful article to highlight a much valid point, however I would have appreciated if some recommendations for the solution were also presented here.
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Reg Cyr | April 4, 2021 @ 2:27PM
Your website should provide a list of participating dealers/installers in the USA and in Canada.

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (