Posted on October 02, 2018


Clermont-Ferrand, France Oct. 2, 2018 — Bibendum or the “Michelin Man,” the beloved face of Michelin brand has been named "Icon of the Millenium" by Advertising Week, the U.S.-based global conference series for marketing, branding and advertising leaders.

Advertising Week awarded the Millennium Icon Award to the world famous Michelin Man yesterday, Monday, 1 October, during ceremonies at Times Square in New York.

This prestigious award is the pride of the 110,000 Michelin Group employees around the world, and is the perfect birthday present, as Bibendum celebrates his 120th birthday this year.

Adeline CHALLON-KEMOUN, EVP Brands, Sustainable Development, Communication and Public Affairs of the Michelin Group, commented: “Since his birth in 1898, designed by O'Galop, Bibendum is more than just an advertising emblem. He is a living character who embodies the Michelin Group, its values, commitments and missions. As the Group’s spokesperson for better mobility, he passes messages and advises all road users and accompanies them in every journey."

One of the world’s oldest trademarks and with his global reach and emotional influence, Bibendum has played a significant role in propelling Michelin to 11th place in the worldwide ranking of Reputation Institute.

For 120 years, Bibendum has contributed to the success of Michelin, the world leader in tires and guides, and helped create a bond this lovable character, the brand and its customers.

About Michelin
Michelin, the leading tire company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve the mobility industry. Headquartered in Clermont-Ferrand, France, Michelin is present in 171 countries, has more than 114,000 employees and operates 70 production facilities in 17 countries which together produced around 190 million tires in 2017. (

For more information, contact:

Michelin Press Service: +33 (1) 45 66 22 22

About Michelin North America

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The Company has earned a long-standing reputation for building innovative premium tires.  In addition to tires, the Company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America ( employs about 22,700 and operates 19 major manufacturing plants. Forbes magazine has ranked Michelin No. 1 on its annual survey of “Best Large Employers in America” for 2018. Learn more about purpose-driven careers with a purpose-driven company at


Category: Corporate
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