Posted on September 21, 2018

Michelin Celebrates the Spirit of Exploration and Travel with Nationwide Rock-Painting Contest


GREENVILLE, S.C., Sept. 21, 2018 — In the early days of motoring, Edouard and Andre Michelin introduced the famed Michelin Guide to encourage people to drive their automobiles farther and more frequently. They encouraged people to explore and sightsee as they traveled, enjoying their newfound mobility.


Celebrating the same spirit of exploration and mobility that continues today, Michelin North America introduces #MichelinRocks, a nationwide painted-rock initiative. Travelers participate by painting a rock and sharing its photo on designated social media channels.


“Nearly 120 years ago, the Michelin brothers called for travelers to take to the road in search of new adventures. We hope #MichelinRocks encourages the same spirit of travel, companionship and adventure,” said Jill Goulette, director of B2B customer experience for Michelin North America. “Travelers of all ages are trading painted rocks that commemorate their journeys and form creative connections with other people. These values reflect the lasting vision of Michelin’s founders.”


Contest begins Sept. 24


Michelin will distribute 100 yellow-painted rocks in California, Florida, Georgia, New York, North Carolina, South Carolina, Tennessee, Texas and Montana. The rocks — painted by artist Darcie Arnold of Simpsonville, S.C. — will be hidden in public places, such as campgrounds, local parks, downtown areas, bus stops and so on. Travelers who find a yellow Michelin-branded rock may share a photo on social media that is tagged #MichelinRocks.


Using properly acquired rocks, participants in Youth or Adult categories may create their own painted rocks for a prize: one side should feature their favorite vehicle for travel (such as a car, RV, bicycle, plane, SUV, motorcycle, bus, truck, camper, UTV), and the other side should include the #MichelinRocks hashtag. All valid entries must include a travel vehicle and the proper hashtag. Share a photo on Facebook, Twitter or Instagram that’s tagged #MichelinRocks. A $500 donation will be made to the school's art program of the youth winner and a $250 gift card will be awarded to the adult winner. Read more about the contest rules and restrictions, or submit an entry, by visiting michelintruck.com/keepitmoving.


Note: National and state parks prohibit the removal of rocks from their properties and have a "leave it as you found it" policy, which also means painted rocks cannot be left in the parks.


Samuel Lasseter | December 14, 2023 @ 3:58AM
To the michelinmedia.com owner, Your posts are always well-supported by research and data.

Susanna Tully | July 26, 2023 @ 10:04AM
Hello michelinmedia.com admin, Your posts are always thought-provoking and inspiring.

Layla Uren | March 9, 2023 @ 2:33PM
Dear michelinmedia.com webmaster, Your posts are always interesting.

AIRA | January 31, 2023 @ 2:43AM
I ᴡɑs very pleased to uncover tһis site. I wanted t᧐ thɑnk yοu foг ߋnes tіme fօr thiѕ wonderful read
온라인 카지노
호텔 카지노

Leave a Comment


About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com