Company will sponsor French Team Cofidis, Solutions Crédits in Tour de France
Greenville, S.C., March 18, 2018 — Michelin and professional cycling team Cofidis, Solutions Crédits have signed a two-year technical partnership agreement that marks the French tire manufacturer’s return to top-flight bicycle road racing after an absence of several years.
Cofidis, Solutions Crédits is one of the 22 teams that have been invited to participate in July’s Tour de France. The Lille-based squad will compete on MICHELIN Power tires.
The new MICHELIN Power range reflects Michelin’s cycling expertise and features many of the latest technological breakthroughs that have been developed by the Group, with experts at Michelin’s technology center in Clermont-Ferrand, France, focusing on three performances that are keys to success in professional cycling: grip, low rolling resistance and resistance to perforation.
“Using bicycle racing as a full-scale laboratory with a partner that is capable of performing at the very top will help Michelin accelerate the introduction of new high-performance tires,” said Ulrike Ristau-Hutter, manager of Michelin’s bicycle tire division. “To be able to put our innovations through their paces in such rigorous conditions while benefiting from the experience of these athletes is a considerable asset for the Michelin Group’s bicycle tire division.”
Led by famed retired cyclist Cédric Vasseur, team Cofidis, Solutions Crédits’ has kicked of its 22nd campaign by reinforcing its strengths and upgrading its technology with new Michelin-equipped bicycles. Michelin will supply the team with Michelin tires and tubes. The partnership will allow Michelin and Cofidis, Solutions Crédits to co-develop other tire projects.
"We are delighted with this partnership,” said Cédric Vasser, sporting director for Cofidis, Solutions Crédits. “Michelin is much more than a tire supplier. It is also a partner with a long history of innovation and bicycle racing experience. Thanks to its expertise, our riders will benefit from the finest tires for all types of conditions. Together, I am sure that we will succeed in shining on the world stage.”
Cofidis, Solutions Crédits Major Events for 2018:
March 17: Milan-San Remo
March 19–25: Volta a Catalunya
April 18: La Flèche Wallonne
April 22: Liège-Bastogne-Liège
April 8: Paris-Roubaix
May 8–13: 4 Jours de Dunkerque
May 23–27: Tour de Belgique
June 3–10: Criterium du Dauphiné Libéré
July 7–29: Tour de France
Aug. 25–Sept. 16: Vuelta a España
About Michelin North America
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The Company has earned a long-standing reputation for building innovative premium tires. In addition to tires, the Company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs about 22,700 and operates 19 major manufacturing plants. Forbes magazine has ranked Michelin No. 1 on its annual survey of “Best Large Employers in America” for 2018. Learn more about purpose-driven careers with a purpose-driven company at jobs.michelinman.com.