#KeepThanksMoving campaign salutes behind-the-scenes individuals who deliver holiday happiness
GREENVILLE, S.C., Nov. 17, 2016 — Michelin North America, Inc. (“Michelin”) is entering a second consecutive holiday season to launch the transportation appreciation campaign, #KeepThanksMoving. The social and digital media initiative celebrates millions of transportation industry heroes who work tirelessly behind the scenes to keep the holidays moving forward.
As part of the campaign, Michelin encourages people everywhere to share their appreciation either by Twitter via the hashtag #KeepThanksMoving and or by posting on the MichelinUSA Facebook page, in order to recognize an outstanding individual’s service and dedication to delivering holiday happiness.
“Michelin applauds the commitment of individuals in the transportation industry in the air, on our roads, and across the farms and fields of America who deliver when it matters most,” said Ralph Dimenna, chief operating officer of Michelin Americas Truck Tires, Inc. “These unsung heroes enable us to travel home, transport our food and gifts, and keep our economy moving, not to mention the millions of miles driven by shoppers and travelers during the holidays and throughout the year.”
Not all heroes wear capes – heroes in the transportation industry include:
- Airport workers, who will enable more than 27 million people to fly on U.S. airlines over a 12-day period around Thanksgiving 2016 alone.
- Truck drivers, numbering more than 3.6 million, who will transport nearly 70 percent of all the freight tonnage in the U.S. this holiday season.
- Farmers, each of whom supplies food for 144 people in the U.S. and abroad each year.
- Parcel delivery workers, who will deliver nearly 20 billion of packages, letters and gifts during the 2016 holiday season.
Each week, beginning Nov. 16 through Dec. 31, 2016, Michelin will recognize individuals in the transportation and travel industries, who demonstrate outstanding commitment to keep the holidays moving by the posts received on its social media channels mentioned above. Michelin will randomly select seven individuals, who are honored as holiday heroes via social media posts. Each person will receive a limited edition Michelin themed gourmet gift box from Try the World, an online gourmet store.
The Michelin themed Try the World gift box features a selection of eight culinary delights from across the globe selected by Thomas Raquel, pastry chef at the world-famous Michelin three-star restaurant, Le Bernadin in New York.
Participants can also download a “Thank-you” card from Michelinmedia.com to demonstrate gratitude toward community heroes, who keep the holidays moving forward. Official contest rules are posted on Michelinmedia.com.