Posted on February 16, 2016

Northern California Tire Dealer Joins MICHELIN Commercial Service Network


East Bay Tire offers 70 years of professional service to customers

GREENVILLE, S.C., Feb. 16, 2015Michelin Americas Truck Tires, a division of Michelin North America, Inc., announced that East Bay Tire Co. will join the MICHELIN® Commercial Service Network™  (MCSN), expanding the MCSN coverage in California. With 70 state-of-the-art service trucks and 60 TIA-certified service specialists, East Bay Tire will offer a complete range of services, including repairs, inspection and alignments, MICHELIN® ONCallTM 24/7/365 emergency road service (ERS), and MICHELIN® TIRE CARE™ preventative tire monitoring.

“Continuously serving the northern California area for 70 years demonstrates the level of quality and service East Bay Tire provides to its customers,” said Ralph Dimenna, chief operating officer for Michelin Americas Truck Tires Division. “This addition solidifies the presence of the service network in California. On behalf of Michelin, we welcome East Bay Tire into the MCSN family.”

East Bay Tire will provide professional service to commercial customers with MICHELIN®, BFGoodrich® and Uniroyal® products that include commercial and heavy truck, industrial, earth mover, agricultural, ATV, lawn and garden, golf cart, trailer and passenger/light truck tires. East Bay Tire offers MICHELIN® retreads and is a partner with Oliver Rubber, operating EBT Eco, a centrally-located tire retread plant on the island of Oahu. The fourth-generation family-owned business operates eight commercial/retail locations in northern California including:

  • Fresno
  • Stockton
  • San Jose
  • Pittsburg
  • Sacramento
  • Benicia
  • Fairfield
  • Salinas

“After a 20-year partnership with Michelin, East Bay Tire is honored to be a part of a very exclusive network of dealers focused on offering the best products and services in the country for commercial fleets,” said George Pehanick, chief executive officer of East Bay Tire.

The MICHELIN Commercial Service Network is designed to help fleets maximize uptime and ensure consistent, high-quality service from a nationwide franchise network. Michelin continues to increase the MCSN footprint with several members added over the past few months.  The addition of East Bay Tire brings the MCSN to approximately 600 locations across the United States. Through this network, Michelin provides fleet customers with a comprehensive service package, including online reporting, MICHELIN ONCall 2.0 ERS, MICHELIN TIRE CARE tire-monitoring program, and access to skilled technicians and professional equipment, all of which are backed by rigorous certification and audit standards. 

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (