Posted on December 15, 2015

Michelin Announces Winners of 27th Annual College For Creative Studies Design Competition


Winners hail from China, India, Korea and the United States

DETROIT, Mich., Dec. 15, 2015 – The winning entries of the 27th Annual Michelin Challenge Design Competition for the College for Creative Studies (CCS) were honored recently at the A. Alfred Taubman Center for Design Education in Detroit, Mich. Winning CCS transportation students received scholarships and an invitation to display their designs in the Michelin Challenge Design exhibit at the 2016 North American International Auto Show (NAIAS), Jan. 16-24, 2016.

A total of 25 CCS transportation students (14 from the bachelor of fine arts program and 11 from the master of fine arts program) entered this year’s challenge, which was based on the global Michelin Challenge Design theme of “Mobility for All – Designing for the Next Frontier.”  

Bachelor’s-level students were challenged to create an inter-modal mobility approach for a local region, such as the Detroit metropolitan area, that would enhance mobility in a clean, safe and efficient manner.

Master’s-level students were challenged to design a mobility solution that would best serve the needs of an underserved region of the world. Three individual winners were chosen from both the master’s and bachelor’s classes, and a winning team was chosen among the master’s students.

The distinguished panel of judges for this year’s event were Darren Luke, advanced design manager, General Motors; Christopher Thomas, founder & partner, Fontinalis; Mark Nickita, president, Archive Design Studio; and Bob Miron, Michelin North America (retired).

Bachelor’s-level Individual Winners

1st – Kavish Latif, Agra, India

2nd – Robert Paris, Harrison Township, Michigan (USA)

3rd – Guenter Nyanankpe: Detroit, Michigan (USA)

Master’s-level Individual Winners

1st – Eryu Rocki Shi, Shanghai, China

2nd – Zhiyong Yang, Wu Hu, China

3rd – Min Sung Kim, Seoul, Korea

Master’s-level Winning Team – “Team Cambodia”

Jonghoon Kim, Daejeon, South Korea

Min Sung Kim, Seoul, Korea

Eryu Rocki Shi, Shanghai, China

“As we look beyond the next five or 10 years, the future of mobility is extremely important to Michelin,” said Thom Roach, vice president of original-equipment marketing, Michelin North and South America. “Seeing the ideas and creativity from prospective future designers gives us valuable insight into their vision of meeting future mobility needs, how the structure and platform of a vehicle may evolve, as well as the needs of the tires that move it forward.”

The winning CCS students’ works will join 14 designs representing 13 countries selected in the global Michelin Challenge Design competition ( at NAIAS 2016.

For more information and images, visit: HERE

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (