Posted on October 15, 2015

Theme Announced for 2017 Michelin Challenge Design, ‘Le Mans 2030: Design for the Win’


GREENVILLE, S.C., Oct. 15, 2015 — Michelin, in association with the Automobile Club l’Ouest (ACO), promoter and organizer of the world’s most prestigious endurance auto race, Le Mans 24 Hours, today announced the theme for the 2017 Michelin Challenge Design, “Le Mans 2030: Design for the Win.”

“Our Michelin Challenge Design jurors and team see Le Mans as one of the most innovative, relevant and exciting design opportunities in the world today,” said Thom Roach, vice president of original equipment marketing for Michelin North America. “We believe this challenge will provide a tremendous opportunity for designers from around the world to present their ideas and innovations in an exciting competition.”

“Our story with Michelin started when Michelin tires won the first edition of Le Mans 24 Hours in 1923,” said Pierre Fillon, president of the ACO. “We have today a common ambition: encourage the advent of new technologies and design. Beyond an endurance race, Le Mans 24 Hours is a laboratory of innovation and we are glad to join this amazing and ambitious 2017 Michelin Challenge Design.”

Since its inception in 1923, an encyclopedia of the world’s most respected auto manufacturers —Aston Martin, Audi, Bentley, BMW, Chevrolet, Dodge, Ferrari, Ford, Honda, Jaguar, Maserati, Mazda, McLaren, Nissan, Peugeot, Porsche, Toyota and others — have used Le Mans 24 Hours to present their latest innovations, technology and designs and to prove their capabilities in the 24-hour competition. 

“The ACO strongly supports innovation and design. We are truly delighted that ACO has enthusiastically agreed to collaborate with us for the 2017 Michelin Challenge Design,” said Roach.

Created by Michelin in 2001 to encourage and recognize young designers, the Michelin Challenge Design has become one of the most prestigious global design competitions, thanks in part to its jury members, who are often the advanced design leaders for major automakers.  Since its inception, the competition has drawn more than 8,000 entrants from 121 countries.

The 2017 Michelin Challenge Design theme, “Le Mans 2030: Design for the Win,” invites entrants to create a breakthrough race car to win the Le Mans 24 Hours in the year 2030 using future-looking technologies, innovations, and pioneering problem solving skills.  Designers are encouraged to design a car that reinforces the premium brand image of a company that is either famous for its historical success, or ready to elevate its brand through a prestigious Le Mans win.

Entries open on October 19 at


Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America employs more than 22,750 and operates 20 major manufacturing plants.


The Automobile Club de l’Ouest, founded in 1906, is the creator and organizer of the Le Mans 24 Hours since 1923. In order to develop endurance racing the ACO has also been the organizer and promoter of the FIA World Endurance Championship since 2012, and is the creator of continental series. On its own circuits at Le Mans the ACO organizes the 24 Hours Motos, the 24 Hours Karting, the 24 Hours Camions, the French Motorbike Grand Prix, etc. In addition, the ACO is a club of enthusiasts and it defends the right of the motorist. The ACO includes a driving school (Le Mans Driver) a karting leisure and competition complex plus simulators, a company department for the organization of seminars, two official boutiques and nine agencies.


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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (