MichelinMan.jpg
Posted on June 09, 2015

Michelin Launches International Platform For New Consumer Website

16

US is first of 70 worldwide Michelin sites to go live

GREENVILLE, S.C. June 9, 2015 – Recognizing that most consumers use the Internet to research tires in advance of purchase, Michelin is launching a new global platform that is the first in the industry with an open search engine.

Michelin—the world’s leading tire maker—will roll out the new digital platform to markets around the globe with the goal of simplifying and enhancing online tire shopping. Michelin’s global data confirms that more than 50 percent of tire shoppers now use the Internet to research their purchases. Consumers using the Michelin site will now be able to find the right tires for their vehicles simply by typing into a search box.

“Our ambition is to streamline and make our website much easier for people to shop MICHELIN tires. We want to assure the experience is gratifying for all consumers, whether they have a lot of tire knowledge or not,” said Olivier Chenevez, global marketing director, passenger car and light truck business unit.  “This is why we designed the new platform to be customer-centric, not a tire-centric. For example, tire models are showcased in a way that is engaging, informative and easy to understand.”

This new global digital platform will be used for all Michelin sites and goes live first in the United States at http://www.michelinman.com.

“We are excited to be the first country to roll out the new Michelin Man website for passenger car and light truck tires,” said Dave Murtaugh, director of consumer experience/digital, Michelin North America. “Consumers use the Internet to conduct their own research in advance of nearly all major purchases, and our new website will be a valuable tool that clearly provides the information customers need for purchase decisions."

The new Michelin Man website allows visitors easy and one-click access to subjects and features they are most interested in, whether it is tire safety, tire performance features or the opportunity to simply learn more about tires. They also have the option to communicate directly with a Michelin tire expert.

16 Comments

I enjoy, cause I found just what I used to be having a look for. You have ended my 4 day long hunt! God Bless you man. Have a great day. Bye save refuges | July 9, 2022 @ 6:11PM
I enjoy, cause I found just what I used to be having a look for.
You have ended my 4 day long hunt! God Bless you man.
Have a great day. Bye save refuges

Thanks for sharing your info. I truly appreciate your efforts and I am waiting for your next write ups thank you once again. help refuges | June 24, 2022 @ 2:23AM
Thanks for sharing your info. I truly appreciate your
efforts and I am waiting for your next write ups thank you once
again. help refuges

My brother suggested I might like this website. He was entirely right. This post truly made my day. You cann't imagine simply how much time I had spent for this info! Thanks! help refuges | June 23, 2022 @ 12:24AM
My brother suggested I might like this website. He was entirely right.
This post truly made my day. You cann't imagine simply how
much time I had spent for this info! Thanks!

help refuges

Harold Mayer | June 2, 2022 @ 2:52PM
I just bought a Bushwacker Teardrop RV trailer and it comes with ST 235/75R 15C

I want the most fuel economical tire for this lite trailer application (2,390 lbs.).

what are the options for this Trailer?

viagra pills https://viagarag.com - price of viagra generic viagra buy viagra pills price over the counter viagra buy viagra new york | February 8, 2022 @ 2:25PM
viagra pills https://viagarag.com - price of viagra
generic viagra buy
viagra pills price over the counter viagra buy
viagra new york

Daniel Prettyman | August 21, 2021 @ 6:07PM
I have michelon tires on my 2019 equinox. Only 26000 miles. Just found out that my tires are bad from GM. I have to pay out of pocket over $400 out of pocket to replace them tread wear is bad. If they have faulty tires why should I pay. Michelon tires will never be on my car again. Shame on you crooks.

Ed Naufzinger | April 26, 2021 @ 11:06AM
I have a 2018 Ford Escape titanium came with your tires the more they wear the road noise gets worse 30000 miles and can’t hear each other talk at highway speeds not happy with your product will have to be desperate to buy another set

Joanne Brambley | December 14, 2020 @ 9:24AM
Bought 4 new Michelin Tires at Pep Boys on 12/11/20
Was promised a factory rebate.
Have receipt
Can’t find a rebate form.
Wasn’t offered one by Pep Boys.
Please provide a form for me to complete and apply.

Timothy cox | October 19, 2020 @ 10:07AM
My tire came apart and about killed me

Gary Haugh | July 2, 2020 @ 12:20PM
I have a 2002 acura to type s
What are my options for new tires.

viagra creation date viagra 100mg cheap price buy viagra tablets viagra picture of pill mua viagra xin o dau | June 1, 2020 @ 2:18PM
viagra creation date viagra 100mg cheap price buy viagra tablets viagra picture of
pill mua viagra xin o dau

Brad Duffield | May 28, 2020 @ 11:24AM
I ordered a pair of commander 111 tires for my 2017 Harley Davidson from my dealer in Missoula Mt over a month ago. The rear tire came on 5/15/2020, but rear is still on back order. I need that tire. Can use a commander 11 on the front with it affecting the handling?

viagra 25 50 o 100 female viagra levitra o viagra | May 25, 2020 @ 5:29PM
viagra 25 50 o 100 female viagra levitra o viagra

Tom Breeds | October 16, 2019 @ 3:51PM
I have a split in the sidewall of my 195/75r/14 and cannot find the replacement tire anywhere. I don't want 4 I want one for my 1966 Mustang

William J Buoniconti | October 10, 2019 @ 3:57PM
I purchased Your tires last year in September and have 11,000 miles on them at a cost of 1300.00. Now they are worn and I have to purchase new tires. Went to Costco where i bought them and they said "sorry" the wear bars are suppose to show!!!! Please contact me immediately and I will give you specifics.VERY Disappointed in your tires and Costco your representative 'service

Anthony | October 4, 2019 @ 5:33PM
I need five Michelin 215-75-14 tires, can do with with four. (Yes, 14s.) Do you have these?

Leave a Comment

About

About Michelin North America

Michelin, the leading mobility company, is dedicated to enhancing its customers’ mobility, and sustainably; designing and distributing the most innovative tires, services and solutions for its customers’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)