- Event showcases Michelin’s sustainability efforts
- Renewable and recycled tire driven for the first time in North America
SONOMA, Calif., March 20, 2024 — The world has become profoundly more mobile since Michelin was founded 135 years ago. As transportation has progressed, Michelin is taking action to operate responsibly and be good stewards of our resources, and to illustrate that, the company held the first Michelin Sustainability Summit on March 13 in Sonoma, California.
“Throughout our 135-year history, we at Michelin have proven that we are never satisfied in our pursuit of sustainable innovation,” said Alexis Garcin, President and CEO of Michelin North America, Inc. “The Sustainability Summit brought that commitment into the spotlight, allowing us to highlight our initiatives in a unique way. Our message remains the same – both when new and when worn - our products are made sustainably without compromise to high performance.”
Journalists and guests attended the Michelin Sustainability Summit and heard from Garcin and other Michelin executives about the company’s efforts to address environmental challenges. Representatives from Daimler North America, Lucid and Symbio also attended.
Special experiences included driving on the track at Sonoma Raceway in an array of electric vehicles equipped with Michelin's EV-ready tires and a demonstrator tire made with 42% renewable and recycled materials, giving journalists the opportunity to evaluate this tire for the first time in North America. Michelin’s goal by 2030 is to reach 40% average renewable and recycled materials in all of our tires. The 42% tire demonstrator shows our ability to reach that level in one tire today. Michelin has already surpassed that goal with 42%. Guests also received a first-hand experience driving a Daimler Freightliner eCascadia on Michelin XLEZ+ tires, along with a track experience in the Lucid Air Sapphire fitted with Michelin Pilot Sport 4 S tires.
In addition, the media guests sat down with Michelin executives for a meal from Michelin Green Star restaurant Pomet. While in Sonoma, the group stayed at Michelin Guide-recommended, sustainability-certified Carneros Resort and Spa.
Also on display at the Stories of Sustainability were Michelin UltraFlex tire technology designed & constructed to enable agricultural vehicle operation at lower air pressure while still supporting heavy loads and equipped with Michelin PTG’s Central Tire Inflation System, SuperTruck II produced by Daimler Truck North America, and a hydrogen fuel cell from Symbio.
Learn more about Michelin’s sustainability efforts at Michelin.com.