- Site to feature articles and multimedia content for all aspects of trucking industry.
GREENVILLE, S.C., Nov. 1, 2023 – Michelin North America, Inc., is hitting the road with a new commercial blog, showcasing the latest news, tips and insights to steer truckers and fleet owners in the right direction.
The Michelin For My Business Blog is intended to be the go-to source for everything trucking and fleet professionals need to know about the industry.
“The Michelin For My Business blog will allow drivers and owners to stay up to date with content focused on their needs,” said Pierluigi Cumo, Vice President of B2B Marketing for Michelin North America, Inc. “Content topics will include safety tips, fleet efficiency, sustainable mobility, the latest industry news and trends, and so much more.”
Initially focusing on long-distance trucking fleets, the Michelin For My Business blog will expand to include content on urban trucking, mining, construction and agriculture.
“Users of the blog can expect content including podcasts, white papers, videos and a variety of articles,” Cumo said. “The blog will be updated regularly, with subscribers notified when new content is posted.”
The Michelin For My Business blog will launch in Canada in both English and French in early 2024.
About Michelin, Inc.
Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich travel and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries—from aerospace to biotech. Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries, has 132,000 employees and operates 67 tire production facilities which together produced around 200 million tires in 2022. (www.michelin.com)
For more information, contact:
Michelin North America