Posted on August 10, 2020

Michelin Introduces Its Digital Services Platform


GREENVILLE, S.C., Aug. 10, 2020 — In 2018, Michelin created its global Services and Solutions division to address business challenges in a changing world and to provide innovative solutions for sustainable connected mobility. To support this vision, Michelin is announcing the introduction of its digital cloud-based platform ─ MAESTROTM ─ to create a stronger, more effective working relationship between service providers, fleets and Michelin.

"Fleets frequently struggle with efficient ways to optimize planning and schedule service work to maximize uptime for their vehicles. Service providers often feel challenged by the cumbersome and complex daily administrative tasks they need to manage to run business operations effectively," said Ralph Dimenna, global director of Michelin Services and Solutions. “The development of MAESTRO positions Michelin to become one of the leading brokers of service relationship management solutions to commercial fleets and service providers.”

Available in the United States, MAESTRO streamlines this critical three-way relationship with real-time digitization that reduces billing errors and improves timeliness and service turnaround time. MAESTRO’s easy-to-use scheduling and real-time communication features maximize productivity for servicing vehicles and planning for future loads. The platform provides increased visibility and transparency by taking the guess work out of service event management – addressing common questions such as:

  • “When will my vehicle be ready?” and
  • “What is the final cost of servicing my vehicle?

This platform creates an ideal experience for customers while also driving simplification and efficiency within their internal business processes. MAESTRO’S real-time capabilities are designed to deliver precise accuracy, enhanced efficiency and more insightful intelligence in all aspects of service event and sales order management.  

“As a maestro leads an orchestra, our platform ─ MAESTRO ─ is designed to be the leader and conductor of our customers’ tire and vehicle service operations lines of business,” said Karen Schwartz, director, Digital Services Platform, Services & Solutions Business Line for Michelin North America. “Our goal is to ensure our customers’ operations are running smoothly so they can focus on their core business.”

1 Comment

Aira | January 10, 2023 @ 4:38AM
Thanks for sharing the info, keep up the good work going.... I really enjoyed exploring your site.
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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (