Posted on May 29, 2019



Design contest focused on humanizing mega-city mobility solutions

Michelin today recognized visionaries who addressed mobility solutions mega-cities might face in the year 2035, as part of the 2019 Michelin Challenge Design competition.   

Works by individuals and teams of designers from China, Colombia, Germany, India, Italy, South Korea, the United Kingdom and the United States were among the winners and finalists selected by a distinguished jury of the world’s top automotive designers and industry experts.

Created by Michelin in 2001 to encourage and recognize the global design community, Michelin Challenge Design has become one of the most prestigious design competitions, thanks in part to its jury members, who are often the advanced design leaders for major automakers.

This year’s theme, “Inspiring Mobility,” challenged the participants to design a mobility solution that will evoke a personal connection around joy, trust, security or freedom for users in Berlin, Mumbai, New York, São Paulo or Shanghai in 2035.

Winners of the 2019 Michelin Challenge Design, “Inspiring Mobility

  • First place: Jintae Tak, Minseok Choi, Doohee Lee and Joonyong Lee of Seoul, South Korea, for design entry “Depot.”
  • Second place: Robert Crick of London, United Kingdom, for design entry “Renault Fold.”
  • Third place: Junghyun Kim and Hanum Jeong of Seoul, South Korea, for design entry “Volvo Intersection.”

The three winning designs and 12 finalists were chosen by the jury from more than 1,500 entrants representing 71 countries. In the past 19 years, Michelin Challenge Design has received more than 14,000 entries from 134 countries.

Representatives from the first-, second- and third-place winners are invited as guests at the “Movin’On Summit,” the premier global sustainable mobility event held in Montreal. The winners and their designs will be recognized during a private reception and awards ceremony at Movin’On. Winners will also participate in a private portfolio review with members of the jury.


“The discussion that we are hearing in the mobility sector is primarily around technology. We wanted to use Michelin Challenge Design as a catalyst — a way to get to the root emotion and core question that we want that technology to answer. That is a very underserved part of the mobility discussion,” said Ben Ebel, lead user experience designer, Michelin North America, and chairman of Michelin Challenge Design.

“We’ve forgotten about the journey,” Ebel said. “Whenever we talk about mobility, it’s all about efficiency and movement. Whether it be people or boxes. In fact, a lot of multimodal systems don’t differentiate between these two. What we are seeing here, in these entries, is a different vision that forces you to humanize the experience.”

Finalists of the 2019 Michelin Challenge Design (in alphabetical order):

  • Jung-Taek Cho of Gyeonggi-do, South Korea, for design entry “Starbucks Square.”
  • Mohammed Fahd of Calicut, India, for design entry “SIEMENS Air Rescue Vehicle.”
  • Komal G. and Amogh Barakol of Bangalore, India; and Cuili Yan of Sichuan, China, for design entry “AirSP.”
  • Siavash Jafari Jozani of Novato, California, United States, for design entry “WAYMO-FLOW.”
  • Simon Kafmann of Caldaro, Italy, for design entry “Escape.”
  • Moritz Kirschhoff of Hannover, Germany, for design entry “Urban Islands.”
  • Miguel Angel Garcia Londono of Medellin, Colombia, for design entry “NIO EXT Extended Mobility.”
  • Oliver May of Duesseldorf, Germany, for design entry “Lynx.”
  • Jay Morris of Yateley, Hampshire, United Kingdom, for design entry “NYC Ease.”
  • Hyojun Shin, Seonghwan Hong and Hyungtaek Lee of Seoul, South Korea, for design entry “Mercedes Benz 800 Pullman.”
  • Aditya Arun Surti of Pune, Maharashtra, India, for design entry “Renault TRIO.”
  • Sebastian Weigand of Gemünden am Main, Germany, for design entry “Volkswagen CIT.E.”

In addition, to promote the importance of sketches in the ideation process of mobility design, the jury and program managers have created a new recognition for design sketch. This year, Alberic Chevallier of Nantes, France, was chosen for the design entry “Breathe.”

“Michelin Challenge Design is the most important global design competition for emerging young talent. One of the most exciting things about Challenge Design is that we get entries from all over the world, so it gives us a very unique lens into different cultures, places and geographies. The solutions presented in this program approached the mobility and transportaiton environment through the lens of what makes it a human experience, with focus on freedom, trust, security and especially joy,” said Stewart Reed, Art Center College of Design in California and Michelin Challenge Design jury chairman.

Images of the winning entries are available at www.michelinchallengedesign.com.

The Michelin Challenge Design Jury:

  • Stewart Reed, chair, Transportation Design Department, Art Center College of Design, consultant and jury chairman, Michelin Challenge Design
  • Chris Chapman, chief designer, Hyundai Design North America
  • Dave Marek, Acura global creative director, Honda R&D Americas, Inc.
  • Craig Metros, design director, North American Truck, S.U.V. & Commercial, Ford Motor Company
  • Damien Michelin, honorary juror, Michelin North America
  • Louise Pelletier, director, Centre de Design, UQAM
  • Richard Plavetich, general manager, design business, Nissan Design America
  • Thomas Sycha, design manager, BMW Group Design, Europe
  • Freeman Thomas, former global advanced design director, Ford Motor Company

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com