Posted on September 01, 2017

Michelin North America Acquires Streetwise Maps

Purchase Strengthens Michelin’s Position Among Top US Map Publishers


GREENVILLE, S.C., Sept. 1, 2017 — Michelin North America has significantly expanded its portfolio of printed maps with its all-cash acquisition of assets previously owned by STREETWISE® Maps, the Company announced today.


Michelin, one of the world’s oldest map and travel-guide publishers, and Streetwise Maps, the largest laminated city-map publisher in the United States, stand to become the third-largest U.S. map publisher. 

Streetwise began in 1984 by Michael Brown as a result of his world travels setting up publishing subsidiaries in challenging environments. The laminated, accordion-style fold-out maps quickly revolutionized the market. Featuring detailed and accurate designs that focused on guiding tourists around city centers, Streetwise grew to become one of the top map vendors in the country. After 30 years, founder Michael Brown and his team published more than 130 titles, including maps for more than 27 U.S. cities, 32 international cities and 11 international regions. 

 “In this digital age, maps are a companion to digital devices. Printed maps are the perfect planning tool, as you never have to worry about a good signal, roaming charges or finding a detour for an alternate route,” said Eileen Osteen, director of sales for Michelin Travel Publications. “Maps are a foundational aspect of Michelin’s travel business. With the Streetwise titles joining Michelin’s collection, we are offering travelers the most comprehensive and accurate travel aids available.”

 Michelin will continue to publish maps under the Streetwise name. The maps will be available through Barnes and Noble, Amazon and other select retailers nationwide.

 “Experienced travelers know that a physical map is a necessity,” said Michael Brown of Streetwise. “Michelin, with their undisputed legacy helping travelers navigate, was the clear choice to uphold the Streetwise standard.  I’m confident that as part of the Michelin family, Streetwise will continue to grow and thrive.”

Source:  Nielsen BookScan 2017 Travel Publishing Yearbook




Travel & Lifestyle

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Drew | October 19, 2023 @ 5:40PM
“Experienced travelers know that a physical map is a necessity,”

Hmm, not really.

C West | September 9, 2023 @ 3:12AM
I did buy a 2023 Streetwise map of Washington DC for my first trip to DC after many years away. Only to find it totally omits the National Museum of African American History.

Douglas Bechtol | June 1, 2023 @ 8:55PM
If Michelin acquired the Streetwise Maps in 2017, then why can I not find any on the market in 2023? I'm planning a trip to Edinburgh Scotland in Sept. and desperately want to include a Streetwise Map in my trip as they are perhaps the best, most usable and most durable for travel. Where or when can I expect the series to be available again?

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (