Posted on April 19, 2016

Michelin to Sponsor “Michelin GT Challenge” at VIRginia International Raceway


Global Technology Leader Becomes Title Sponsor for IMSA WeatherTech SportsCar Championship Race at VIR

Danville, Va. – April 19, 2016 – Michelin North America and VIRginia International Raceway today announced that Michelin will become the title sponsor for the Michelin GT Challenge at VIR, the track’s largest race of the year. The IMSA WeatherTech SportsCar Championship race takes place as the culmination of a premier racing weekend at VIR, Aug. 26 to 28.

“VIR has become one of the top racing venues in the country,” said Sarah Robinson, Motorsports Marketing Manager at Michelin North America. “Fans enjoy seeing production-based cars from the world’s top manufacturers race on one of the most challenging circuits.”

“VIR isn’t just a place we go racing but we also utilize the track to test street tires,” said Robinson.  “Collaborating with VIR is a great fit for a GT-only race weekend. The car clubs and fans from across the region all gather here for the fierce competition and the opportunity to see an incredibly diverse field of top drivers and teams compete in the WeatherTech Championship.”

VIR is the only track in the greater Mid-Atlantic area and one of only 12 tracks nationwide selected to host the WeatherTech Championship in 2016.  The race weekend will feature GT Le Mans and GT Daytona classes, serving as the only race of the year featuring only GT cars.

The GTLM class is the only class featuring open tire competition and is widely recognized as the most competitive in the world. Based upon manufacturers’ top production models, the class features factory-backed teams from Corvette, Porsche, Ferrari, Ford and BMW, all of which have chosen Michelin as their technical partner.

The GTD class, which features a Pro-Am format, includes - Aston Martin, Audi, BMW, Dodge, Ferrari, Lamborghini, Lexus and Porsche.

“The partnership with Michelin is a perfect match with the IMSA WeatherTech SportsCar Championship race at VIR,” said Connie Nyholm, owner and CEO of VIR. “This is going to be a weekend of premier class racing. The GTLM teams can pick their own tires, and all of those teams choose to run on Michelin. The brand offers trusted, exceptional tires with a dedication to both innovation and sustainability. We look forward to welcoming back our Michelin friends for a fun, family-friendly race weekend done right with southern hospitality.”

Fan festivities during the race weekend include testing, qualifying, car corrals, driver autograph sessions, team chats and technology talks. Guests can also take advantage of VIR’s many onsite amenities, like karting, off-roading and shooting sports. Advanced tickets for the IMSA WeatherTech SportsCar Championship weekend at VIR are available online starting at $40 for Friday-only and go up to $75 for a three-day ticket. All purchases are an additional $10 at the gate. Children 16 and under are admitted free of charge with a paying adult. To purchase advanced tickets or to learn more, visit

About VIRginia International Raceway

VIRginia International Raceway is one of America’s premier road courses, offering professional and amateur racing for modern and vintage classes while providing contemporary resort amenities. A prominent test facility for the automotive industry, VIR has the distinction of being named one of the top six courses in North America by Car & Driver Magazine, and southern roots and hospitality make it one of the friendliest. Conveniently located at the Virginia/North Carolina border, VIR is just a short two-hour trip from Richmond and about an hour and 15 minutes from both the Piedmont-Triad and Raleigh-Durham International Airports.

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (