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Posted on July 30, 2015

Michelin Introduces Mountain Biking Ambassador Program

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Michelin has launched a new ambassador program for its mountain bike tire segment aimed at helping enthusiasts see the trail ahead through the eyes of a pro.

Michelin is launching the program with five ambassadors who are all certified instructors through the International Mountain Bicycling Association (IMBA). These ambassadors will support Michelin mountain bike tires by demonstrating the products’ performance during instruction classes and their personal riding experiences. Each ambassador will share those experiences with the broader mountain biking community by sharing through Michelin’s social media channels, attending grassroots events with Michelin and producing instructional videos.

Scott Givens (Phoenix, Ariz.), Jason Liebrecht (San Diego, Calif.), Shaums March (Sumas, Wash.), Brad Moskowitz (Waterburry Center, Vt.) and Kat Sweet (Issaaquah, Wash.) comprise the first five Michelin MTB Ambassadors.

“Avid mountain bikers look to experts for advice on gear, like tires, and they rely on professional training tips to kick their experience up a level,” said Yohann Leblanc, marketing and sales manager, Michelin Bicycle Tires, North America. “These professional instructors and riders, who are celebrated for their experiences, create great opportunities to talk directly to mountain bikers, whether experienced or beginners. We feel it will help expand the sport of mountain biking and promote the Michelin tires that enhance their ride.”

Michelin recently launched a line of Enduro mountain bike tires developed for a wide variety of terrain. The MICHELIN Wild Grip’R, MICHELIN Wild Race’R, MICHELIN Wild Mud Advanced and MICHELIN Wild Rock’R provide the consistent performance needed in mountain biking across varying terrain. Michelin supports the mountain bike community as a corporate partner with IMBA.

 

Category:

Bicycle
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1 | February 23, 2018 @ 4:00PM
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Marcus Tillman | April 28, 2017 @ 10:04AM
Sounds great but the Southeast U.S. is growing like Gang Busters and is not represented! Would love to help Michelin sell more tires here too!

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About

About Michelin North America

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).