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Motorsports

Michelin approaches motorsports as a way to develop and prove our technologies in a wide variety of cars, circuits and conditions. With a heritage of endurance racing, including 21 consecutive overall races wins at the 24 Hours of Le Mans, Michelin constantly challenges itself to acheive continuous improvement. As the Official Tire of IMSA, Michelin is a technical partner for many of the world’s top vehicle makers.

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News Bulletin: Michelin + Gran Turismo Livestream Challenge
Michelin and Gran Turismo, the real-world driving simulator, are partnering with Race Service to bring e-sports fans the “Michelin Race for Good.” The virtual event will have 16 celebrity drivers...
Nov
18
2020
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MICHELIN GOES WIDE, DEEP IN ROLEX 24 AT DAYTONA
Broad approach and dedicated team support help Rolex 24 set new lap and distance records Following its highly successful inaugural season as the Official Tire of International Motor Sports Association, Michelin...
Jan
27
2020
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MICHELIN APPOINTS NEW MOTORSPORTS DIRECTOR FOR NORTH AMERICA
Michelin North America has named Tony Ménard as director of motorsports, effective Jan. 1, 2020, succeeding Chris Baker, who has held the role for the past eight years. Baker is scheduled to retire in...
Dec
12
2019
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MICHELIN HELPS MIX OLD, NEW TRADITIONS IN IMSA SEASON FINALE SUCCESS
Michelin helped the International Motor Sport Association put a bow on the celebration of its 50th season and an exclamation point on the first season for Michelin as the Official Tire of IMSA at the...
Oct
15
2019
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Michelin Thrives, Endures Through Rain-Shortened 57th Rolex 24 At Daytona
Michelin and its teams in the IMSA WeatherTech SportsCar Championship endured and thrived during a challenging, treacherous yet dynamic 57th Rolex 24 At Daytona. The race was Michelin’s first as the new...
Jan
28
2019
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THE MICHELIN ERA WITH IMSA BEGINS WITH THE ROLEX 24 AT DAYTONA
“A journey of a thousand miles begins with a single step.” Lao Tzu (604 BC-531 B.C.) Fifty-two weeks ago, Michelin arrived at Daytona International Speedway with a team of transporters and...
Jan
21
2019
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MICHELIN, IMSA FORM DYNAMIC DUO IN MILESTONE YEAR
Michelin is now the official tire of the International Motor Sports Association, which celebrates its 50th anniversary in 2019. This isn’t just racing news; it’s a pledge to drivers everywhere that...
Jan
13
2019
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MICHELIN ANNOUNCES NAMING RIGHTS FOR ROAD ATLANTA
Michelin announced today an agreement with Road Atlanta for exclusive naming rights of the racetrack. Beginning in 2019, the track will be renamed Michelin Raceway Road Atlanta. This is the first time globally...
Oct
12
2018
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