Posted on July 25, 2014

Michelin Launches Motorcycle Tire Review Site

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GREENVILLE, S.C. (July 24, 2014) – Michelin’s Two-Wheel business has launched a new online tool designed to capture consumer feedback about the performance of Michelin motorcycle tires. The site, located at mototirereviews.michelin.com, represents a continued effort to seek consumer feedback in an effort to provide products to meet the needs of today’s motorcycle riders.

 The site highlights consumer feedback of products with a five star rating system as well as allowing users to provide their riding profile along with their motorcycle’s year, make and model, share their personal experience with Michelin motorcycle tires, and upload two favorite photos.

 Scot Clark, Michelin’s Two-Wheel marketing manager explains, “The site grew out of a need to streamline the gathering of consumer testimonials, but it was clear that we needed a dedicated site to share this data. In the end, we gained a site that satisfies both needs.”  Clark goes on to explain that consumers typically rely on objective feedback and recommendations from other consumers prior to purchase—whether solicited from friends and family or popular publications.

 This website fills that gap offering consumers a valid and objective resource to read about real-world experiences with Michelin motorcycle tires directly on the Michelin website and without relying on forums or review sites that require membership or fees. The website can gather feedback on most motorcycle tire Michelin offers in the United States. Visitors can filter the reviews by tire model or star rating.

 Additional information about Michelin’s motorcycle tires and a tire selector tool are available at Michelinmotorcycle.com.

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About Michelin North America

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).