Michelin, Official Tire Partner of Gran Turismo

Michelin to make PlayStation’s Gran Turismo Sport even more gripping for gamers.

THIS COLLABORATION WILL ADD UNRIVALED EXCITEMENT TO TRACK-TO-SCREEN EXPERIENCE.

Michelin becomes the "official tire supplier of FIA Certified Gran Turismo Championships," and also the "official tire technology partner" for Gran Turismo.

Uniting Gaming, Car, and Tire Enthusiasts

A Perfect Match

Gran Turismo is the global reference for virtual driving experience, and Michelin is the global reference brand for high-performance tires.

A Shared Passion

Michelin has achieved a record of innovation and ultra-high performance in the most demanding and celebrated racing competitions around the world.

A Digital Adventure

With Gran Turismo, Michelin further demonstrates its digital leadership in mobility.

Integrating the Michelin Brand

ON-TRACK BRANDING ELEMENTS and scenography from many of the world’s most celebrated motorsports competitions and venues.

A new Michelin section on the Gran Turismo Sport “Brand Central” virtual museum, which introduces players to MICHELIN’S DEEP HISTORY IN GLOBAL MOTORSPORTS, performance and innovation.

In the “tuning” section of Gran Turismo Sport, tire technology by Michelin will be available on the game’s established hard, medium, and soft formats.

Michelin’s Past Linked with the Future

In 1895, the Michelin brothers entered a purpose-built car in the Paris-Bordeaux-Paris motor race to prove the performance of air-filled tires. Since that storied race, Michelin has achieved a record of innovation and ultra-high performance in the most demanding and celebrated racing competitions around the world, including 22 consecutive overall wins at the iconic 24 Hours of Le Mans and more than 330 FIA World Rally Championship victories.

Downloads Press Kit Materials

Press Release

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Sony-Michelin Partnership Video

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Game Screen Images

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Questions and Answers

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Logos (GT and Michelin)

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About Michelin

Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has more than 125,000 employees and operates 67 tire production facilities, which together produced around 190 million tires in 2018. Michelin.com

About Gran Turismo

Gran Turismo^® SPORT for Playstation^®4 is the latest iteration of the Gran Turismo franchise that celebrated its 20th anniversary in 2018, having first appeared internationally in 1998. The multi-award-winning ‘real driving simulator’ has been the most successful ever franchise for Playstation. Various iterations of Gran Turismo have been created for Playstation, Playstation 2 computer entertainment system, Playstation 3 and PSP (Playstation Portable), and have always been regarded as the best and most authentic driving simulators ever created due to true-to-life graphics, authentic physics technology, and design. Since the inception of Gran Turismo, famed creator Kazunori Yamauchi and Polyphony Digital Inc. in Japan have revolutionized the racing category as we know it today. His offerings provide the most realistic driving simulation in the industry and a unique medium for automotive manufacturers to showcase their products.