Keen to protect natural forests, and particularly primary forests and areas of high environmental value likely to be jeopardized by the development of rubber cultivation, the Group advocates a responsible land management policy.
By all reasonable means, the Michelin Group ensures that the natural rubber it uses comes exclusively from plantations that fully comply with the "zero deforestation" principles:
- National forest protection laws are observed;
- Primary forests are completely protected and preserved;
- Areas of High Conservation Value (HCV) as defi ned and audited by the HCV Resource Network (https://www.hcvnetwork.org/) are protected and preserved;
- Areas of High Carbon Stock (HCS) as defined and audited by the HCS Approach Steering Group (http://highcarbonstock.org/) are protected and preserved.
The identification of these areas using participatory mapping and the outlining of suitable management methods are subject to a consultation of all of the stakeholders involved (local communities, scientific, institutional and non-governmental organizations) to ensure economic, social and environmental needs are taken into account and the proposed farming techniques are socially accepted.
Procedures and methodologies are implemented in order to ensure that these areas are not destroyed, developed or damaged.
Read Michelin's Sustainable Natural Rubber policy.
About Michelin North America
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company has earned a long-standing reputation for building innovative premium tires. In addition to tires, the company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs about 22,700 and operates 19 major manufacturing plants.