GREENVILLE, S.C., June 19, 2017 – Michelin has announced a new partnership with female-centric motorcycle group, the Litas. What started as a small group of women who love to ride motorcycles in Salt Lake City in late 2014, has grown to a massive network of female motorcycle enthusiasts that has 140 branches in nearly 20 countries. With more than 3,000 members and riders, the Litas network is as vast as it is diverse and it’s the largest of its kind in the world.
“The Litas is all about women coming together and sharing in a common love for motorcycles,” said Jessica Haggett, founder of The Litas. “Our mission is pretty straightforward and with Michelin as a partner, we are able to amplify our network and make even stronger connections in the motorcycle industry.”
Michelin’s Motorcycle tire division first caught sight of the Litas on social media, where more than 67,000 Instagram followers like, post and share in the passion and experiences that the individual members and local chapters of the group cultivate and create on their motorcycles.
“For Michelin, the Litas represent a growing opportunity to engage with an enthusiastic and dynamic group of riders,” said Scot Clark, marketing manager for Michelin’s motorcycle group. “We’ve been passionate about the connections and experiences motorcycles can create for as long as we’ve been making tires and the Litas get that and live that so authentically. We’re glad to partner with them.”
For the next year, Michelin and the Litas will partner on social media contests for the organization’s members and will work together on collaborations for social media fans and followers of both accounts.
For more information on the Litas or to join, visit www.thelitas.co.
About Michelin North America
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) has more than 21,400 employees and operates 19 major manufacturing plants.