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Posted on February 03, 2015

Porsche and Michelin Raise the Bar of Performance Driving


Porsche Experience Centers to Open in Atlanta and Los Angeles

 ATLANTA, Feb. 3, 2015 – Porsche Cars North America named Michelin the official tire partner of its new Porsche Experience Centers which are slated to open this year in Atlanta and then later in Los Angeles. The centers will allow one-on-one instruction on unique Porsche test track modules and off-road courses that are purpose built to demonstrate the power, responsiveness and stability at the core of Porsche engineering.

Michelin and Porsche have a long history of success and performance records with victories at the 24 Hours of Le Mans, 24 Hours of Nürburgring and the Paris to Dakar Rally. The two historic companies have also teamed up to shatter the Nürburgring production car lap record and are currently technical racing partners in the TUDOR United Sports Car Championship.

“This is an innovative approach and we are excited to have Michelin onboard as our long standing partner,” said Andre Oosthuizen, Vice President of Marketing for Porsche Cars North America. “Automotive enthusiasts can experience Porsche and Michelin at their best in a controlled dynamic environment.”

The Porsche Experience Centers will feature a wide range of driving experiences as well as a Human Performance Center, Driving Simulators, a fine dining restaurant and business meeting facilities. Vehicles expected to be used on site include the 911, Boxster, Cayman, Cayenne, Macan and Panamera.

“The Michelin and Porsche relationship offers an incredible history of innovation and technological development that goes back decades,” said Pierre Barrard, director of marketing, Michelin North America. “The Porsche Experience Center will provide consumers an opportunity to see this partnership first hand as they push the limits of their abilities and experience these amazing vehicles.”

In addition to experiencing Porsche vehicle performance with Michelin tires, visitors to the Porsche Experience Center will notice Michelin and its iconic Michelin Man present throughout the venue. Plans include a Michelin Man air inflation station, track signage and on-vehicle logos.

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (