Posted on March 31, 2011

Owner-operators Gain 'Michelin Advantage'


LOUISVILLE, Ky. (March 31, 2011) – For the first time ever, owner-operators in the United States can enjoy the benefits of the popular MICHELIN® Advantage Program. Announced today at the 2011 Mid-America Trucking Show, Michelin Americas Truck Tires (MATT) opens its program to even more small businesses, helping even more trucking professionals with consistent program pricing, emergency road service (ERS), as well as safety and maintenance training information.

Initially established for small fleets, the Advantage Program now includes owner-operators. Michelin is signing up new Advantage Program customers this
week at its Mid-America Trucking Show booth (#36320) or online at the Michelin Truck Tires website.

"We've seen the popularity of the MICHELIN Advantage Program increase significantly as more and more people are realizing that you don't have to be a
big fleet to get an advantage or have a relationship with Michelin," said Fritz Mueller, small fleet business segment manager MATT. "For example, in
January 2011, Michelin doubled the number of customers who signed up for this program compared to the same month last year. Now, more trucking
professionals that operate their own business will have additional opportunities to control their costs, save time and improve their safety."

At home or on the road, the MICHELIN Advantage Program provides consistent program pricing on both new tire products and Michelin Retread Technologies
(MRT) retread products. Purchases can be made with any Visa, MasterCard or American Express credit card.

Program members also have access to MICHELIN® ONCall™ emergency road service with no dispatch fee. Using the anytime, any-day
service by calling 1 (800) TIRE-911, customers can get their truck back on the road quickly, saving them crucial time and money.

Members receive unique access to the MICHELIN® Commercial Service Network™, which provides consistent service from Network
dealers with highly trained technicians, professional equipment, and casing management, all ensured by rigorous certification and audit standards.

The Advantage Program also supplies members with access to valuable resources on the Advantage Program website, which provides training information and
maintenance tips and techniques. Along with regular e-newsletter updates on news, product updates and promotions, new in 2011 are quarterly webcasts on
important tire topics, such as CSA 2010, tire casing analysis and more, which members can view and also download to help them maintain safe truck


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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (