Posted on November 29, 2012

Oliver Rubber Celebrates 100th Anniversary


Company marks century of innovation and excellence in tire retreading industry

Oliver Rubber, a leading provider of products and services in the tire retreading industry, is commemorating its centennial anniversary and its history of innovation and excellence. Founded in 1912 in Oakland, Calif., by engineer Marion F. Oliver, the company was one of the first to retread tires with pre-cure rubber, organic accelerators, synthetic rubber and carbon black. For 100 years, Oliver has significantly contributed to the development of pre-cure and mold cure retreading. 

Oliver Rubber is a wholly-owned subsidiary of Michelin North America, which acquired the company in 2007.

“Oliver Rubber’s original goal was to provide its customers with quality tread rubber and value,” said Vic Koelsch, chief operating officer for Michelin Americas Truck Tires. “Now, 100 year later, Oliver continues to execute the strategy that has made it successful from day one and we are proud that the company is part of the Michelin family.”

Oliver meets the specific needs of both retreaders and commercial end users by offering a wide variety of pre-cure and mold cure tread rubber.   Its broad product line of rubber compounds and tread patterns includes highway/rib, traction/lug, wide base, light truck, specialty, and ultra-low profile wide base, helping to cover virtually all on-road and off-road applications.   Additionally, Oliver provides tire repairs and performance consulting, emergency road service, and national account and warranty programs.

Oliver’s innovations include pre-cure technology patents in the 1960s, and new production facilities and state-of-the-art presses in the 1970s. By 1990, more than 20 patents had been awarded to Oliver for its development of pre-cure retreading equipment, compounds and tread designs.


Headquartered in Greenville, S.C., Oliver Rubber ( employs over 450 professionals in the design, chemistry, mixing, extrusion and pressing processes.  Oliver Rubber is one of the leading providers of quality tread rubber products, services, manufacturing equipment and systems for the North American retreading industry and operates two manufacturing plants in the U.S.  The manufacturing and distribution is managed in Asheboro, N.C., and the machinery and equipment is made by Salisbury Machinery Company in Salisbury, N.C.

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (