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Posted on April 25, 2014

Michelin Becomes Official Sponsor Partner for the National Corvette Museum


BOWLING GREEN, Ky. (April 25, 2014) – Michelin today announced that it has become the first official sponsor and the official tire of the National Corvette Museum Motorsports Park.

Located on Interstate 65 across from the National Corvette Museum, the NCM Motorsports Park will be one of the most centrally located and easily accessible driving facilities in the country. The 20 million dollar, 184 acre facility includes two circuits that combine to form a high speed loop of 1.6 miles and an extended 3.15 mile course.

 Kentucky Governor Steve Beshear and local and elected officials joined the National Corvette Museum (NCM) and the community of Bowling Green to celebrate the Michelin announcement.

 The sponsorship will name Michelin as the official tire of the NCM Motorsports Park and will provide the company with product privileges and displays at both the museum and park.

 Michelin will also serve as the presenting sponsor for three events to be held at the NCM and Motorsports Park during the three-year term of the contract.

 “Michelin is pleased to extend our relationship with the Corvette community to include the exciting new NCM Motorsports Park,” said Silvia Mammone, motorsports and sponsorship marketing manager, Michelin North America.

 “Since the Michelin technical partnership with Corvette Racing began in 2004, we have developed a strong relationship with Corvette owners and enthusiasts through the Corvette car corrals, the Ron Fellows Driving School and now the National Corvette Museum,” said Mammone.

 “The fact that every new Corvette C7 Stingray and ZO6 Corvette rolls out of Bowling Green exclusively on Michelin tires aligns perfectly with the launch of the NCM Motorsports Park and our growing relationship with the Corvette Nation.”

 “This sponsorship from Michelin gives the project a big boost of momentum,” said Wendell Strode, Executive Director of the NCM. “We are excited about the opportunities a partnership between Michelin, the Motorsports Park and the Museum will bring.”

 The facility is expected to open later this summer and already has more than 120 event days booked.

For more information on the National Corvette Museum Motorsports Park, visit www.motorsportspark.org

 For more information on the National Corvette Museum, visit www.corvettemuseum.org

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com