Posted on March 01, 2011

Michelin Offers Consumers More with New Promise Plan for Passenger, Light-Truck Tires

Free Flat-Tire Assistance, 30-Day Guarantee and Additional Mileage Warranties

GREENVILLE, S.C. (March 1, 2011) – Call it the real wheel deal. Starting today, consumers who purchase a set of MICHELIN® tires will automatically receive the new Michelin Promise Plan, the first of its kind in the tire industry.

The Michelin Promise Plan delivers more than just safe, fuel-efficient and long-lasting tires. The program, rolling into tire retailers today, is a robust
guarantee and warranty plan that's sure to gain traction with consumers. The Plan offers a free 30-day satisfaction guarantee, three-year flat tire
changing assistance and additional mileage warranties on passenger and light-truck replacement tires*.

"This is an entirely new way of thinking about tire service," said Scott Clark, COO of Michelin North America's passenger and light truck tire division.
"While other companies offer piecemeal warranty packages, we are the first to provide a comprehensive package, reminding consumers that with Michelin, you
get more. Consumers can drive with ultimate peace of mind knowing that Michelin has their back - with the highest quality product and the highest quality
warranty in the industry."

The Michelin Promise Plan includes:

30-Day Satisfaction Guarantee:
You don't like the tires, we'll take them back!

  • If customers are not 100 percent satisfied with their purchase, they can bring their MICHELIN replacement tires back to the point of purchase within 30
    days for a no-cost exchange, including all mounting and balancing charges, no questions asked.

Flat-Tire Changing Assistance:
You get a flat, we'll change it, or tow you for free!

  • Consumers call a toll-free number for a qualified service professional to replace a flat tire with their inflated spare, or request a tow to the
    nearest Michelin-approved tire dealer of their choice (up to 150 miles away) 24 hours a day, 365 days a year, at no cost.


Treadwear Mileage Warranty:
Michelin tires last, we'll prove it.

  • Beginning March 1, all standard MICHELIN® passenger and light truck tires (replacement and original equipment) will be covered by a
    limited warranty for treadwear. All details, including applicable conditions and limitations, can be found at


About Michelin North America

Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, S.C., Michelin North America ( has more than 21,400 employees and operates 19 major manufacturing plants. 

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