Posted on October 20, 2013

Michelin Launches ONCall 2.0™, Now Much More Than Emergency Tire Service

“One-call does it all” comprehensive breakdown service offers mechanical, towing, and tire services with innovative tracking and reporting features

GREENVILLE, S.C. (Oct. 20, 2013)Michelin Americas Truck Tires announced today the launch of MICHELIN® ONCall 2.0, an expansion of its ONCall emergency road service (ERS) that now features mechanical and towing in addition to its trusted tire services. MICHELIN ONCall 2.0 will also include LIVETRACKTM real-time breakdown monitoring and FIXPIXTM tire event pictures.  Starting in January 2014, the new comprehensive service will offer a “one call does it all” nationwide solution for fleets and owner-operators in need of breakdown assistance. 

“Michelin’s emergency road service is now more than tires. MICHELIN ONCall 2.0 brings fleets peace of mind by providing consistent service, event transparency, and accountability for all breakdowns” said Vic Koelsch, chief operating officer, Michelin Americas Truck Tires Division. “Every maintenance manager would like to be onsite at every breakdown event to manage it properly. ONCall 2.0’s innovative tracking and reporting features allow the service manager to be there virtually and optimize their vehicle uptime.”

With its new mechanical breakdown services, customers of ONCall 2.0 can receive coverage for roadside repair for improved CSA compliance to include; lights, brakes, suspension work, jump starts, fuel delivery and lockouts. Diesel technicians are also available 24/7 to help identify potential issues and work with drivers to determine the most cost effective solution. Michelin National Accounts will enjoy the benefit of a simplified billing process through centralized invoicing.   

When towing services (class 5 to 8) are needed, MICHELIN ONCall 2.0 will arrange transportation of the truck to the customer’s location of choice. In the event of truck abandonment, MICHELIN ONCall 2.0 will provide secured storage and cleaning options.

The tire breakdown offering will continue to provide consistent, quality service and pricing. MICHELIN® Commercial Service NetworkTM dealers will continue to stock key tire sizes 24/7, and supply the industry’s most innovative tires and retreads. The service has multi-language support and a convenient dealer locator app. ERS online dashboard reports allow fleets to access state of the art information, including events by servicing dealer and tire downtime metrics. Fleet managers spend less time gathering and analyzing data and more time making decisions.  

LIVETRACK allows fleet managers to monitor events as if they are in the dispatcher’s seat, following every breakdown with real-time dispatch screen views and tracking estimated roll times. Fleets can also access the Event Viewer for post-event reporting with case-specific details of mechanical/towing and tire service calls.

FIXPIX provides photos of the serviced tires and work order, which can only be taken at the breakdown site and viewed online or on a mobile device. It delivers an extra measure of trust and accountability to tire ERS service, ensuring assets are managed correctly. This service is available at MICHELIN Commercial Service Network and other participating dealers.

About Michelin North America

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The Company has earned a long-standing reputation for building innovative premium tires.  In addition to tires, the Company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America ( employs about 22,700 and operates 19 major manufacturing plants. Forbes magazine has ranked Michelin No. 1 on its annual survey of “Best Large Employers in America” for 2018. Learn more about purpose-driven careers with a purpose-driven company at


Be the first to comment.
Leave a Comment