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Posted on November 10, 2022

MICHELIN® Announces “International Check Your Wipers Day”

Nov. 16 will now be known as International Check Your Wipers Day, as Michelin has expanded the annual reminder date to Canada and Europe to emphasize the importance of optimal visibility while driving.

Last year, Michelin North America, Inc. and the registrar at the National Day Calendar introduced National Check Your Wipers Day, reminding U.S. drivers to regularly check their windshield wipers.

Visibility is an important factor in driving in poor weather conditions. A Michelin survey found that 92% of drivers agree that poor wiper blades can affect their driving ability. However, 90% of drivers do not plan the time to check their wipers properly and more than 55% do not know how to check their wiper blades properly.

Michelin has launched its “Hear Clearly” campaign, which uses the power of sound as a reminder that is time to change their wiper blades. The campaign seeks to help people identify the sound of a wiper gone bad.

“We are proud to celebrate International Check Your Wipers Day around the world to educate and remind drivers and their families to be prepared for weather on the road and be ready with optimal driving visibility,” said Shivam Saxena, Managing Director of Michelin Lifestyle.

For more information on MICHELIN Wiper Blades, visit www.michelinwipers.com.

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Contact

For more information contact:

Andrew Festa

Michelin North America

andrew.festa@michelin.com

About

About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com