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Posted on August 20, 2015

Michelin and Harley-Davidson strengthen alliance

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MICHELIN Scorcher ranges dedicated to Harley-Davidson now available via all tire distribution networks

Michelin and Harley-Davidson announced an agreement to sell the MICHELIN Scorcher®, a co-branded motorcycle tire through all authorized Michelin and Harley-Davidson dealers.

The MICHELIN Scorcher® 11, the MICHELIN Scorcher® 31 and the MICHELIN Scorcher® 32 tires, original equipment tires on Harley-Davidson Sportster®, Dyna®, V-Rod® and Harley-Davidson Street® motorcycles, are now  available more widely on the replacement market. These tire ranges previously were sold only through Harley-Davidson dealerships.

The wider availability of these tires as a replacement option allows Harley-Davidson owners to benefit from the outstanding grip, enhanced tread life, exceptional comfort and precise handling of the MICHELIN Scorcher tires.

MICHELIN Scorcher® tires are currently being shipped to Michelin distributors and should be available shortly to all authorized Michelin motorcycle tire dealers.

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com