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Posted on August 20, 2015

Michelin and Harley-Davidson strengthen alliance

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MICHELIN Scorcher ranges dedicated to Harley-Davidson now available via all tire distribution networks

Michelin and Harley-Davidson announced an agreement to sell the MICHELIN Scorcher®, a co-branded motorcycle tire through all authorized Michelin and Harley-Davidson dealers.

The MICHELIN Scorcher® 11, the MICHELIN Scorcher® 31 and the MICHELIN Scorcher® 32 tires, original equipment tires on Harley-Davidson Sportster®, Dyna®, V-Rod® and Harley-Davidson Street® motorcycles, are now  available more widely on the replacement market. These tire ranges previously were sold only through Harley-Davidson dealerships.

The wider availability of these tires as a replacement option allows Harley-Davidson owners to benefit from the outstanding grip, enhanced tread life, exceptional comfort and precise handling of the MICHELIN Scorcher tires.

MICHELIN Scorcher® tires are currently being shipped to Michelin distributors and should be available shortly to all authorized Michelin motorcycle tire dealers.

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About Michelin North America

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).