Posted on March 28, 2011

MICHELIN Aircraft Tires Inks Sponsorship Deal With Rob Holland Ultimate Airshows


Aerobatics Expert Trusts Michelin Aircraft Tires' Reliability

GREENVILLE, S.C., (March 28, 2011) – Michelin Aircraft Tires has signed a sponsorship agreement with aerobatics expert pilot Rob Holland. Holland, the 2008 World Advanced Aerobatic Champion, will feature MICHELIN Air tires on his plane at the 2011 World Aerobatics Championships, as well as showcase his plane for Michelin at a number of air shows in 2011, starting with this week's SUN 'n FUN show in Lakeland, Fla.

"Rob is known across the aviation industry as a top performer in his area," said Leah Feig, head of the North American general aviation team for Michelin Aircraft Tires. "It makes perfect sense for Michelin as a top aircraft tire manufacturer to partner with Rob and demonstrate our tire
performance and reliability on his MX2 plane."

Holland recently earned a spot on the U.S. Aerobatics team by finishing third overall in the Unlimited Aerobatic Competition and second in the Unlimited Team Selection at the U.S. National Aerobatics Championships. Holland will represent the U.S. at the 2011 World Aerobatics Championships. Flying for more than 18 years, Holland has logged more than 10,000 flight hours while flying more than 162 different types of planes. He will also be showcasing his plane for Michelin at EAA AirVenture Oshkosh on July 25-31 in Oshkosh, Wisc., and at the AOPA Aviation Summit in Hartford, Conn., on Sept. 22-24.

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (