Posted on February 20, 2015

Michelin Advantage Program Adds New App

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Provides members with on-the-go “Advantages” at no charge

GREENVILLE, S.C. (Feb. 18, 2015) – Michelin Americas Truck Tires has launched a new smart phone app for its MICHELIN® Advantage Program members, which consist of fleets and owner operators with less than 100 vehicles. The app is designed to meet the specific needs of these businesses who may not have all the available resources of larger operators.

The new app offers easy access to a digital membership card that quickly provides all key account information. It also provides fast access to the most frequently used dial-in numbers, including customer service and emergency road service. Links from the app connect to tire selectors, dealer locators and fuel and weight savings calculators. A key feature is a new calculator that provides an analysis of the potential value and yearly savings that can be gained by using MICHELIN® tires.

The app is available through the iTunes App Store for iOS devices and through the Google Play Store for Android devices. It is found by searching “Michelin Advantage.”

“The MICHELIN Advantage Program is free for small fleets and owner-operators and it is designed to give them a competitive advantage on the road,” said Bianca Hogan, U.S. country marketing manager, Michelin Americas Truck Tires. “This app provides a direct connection to Michelin, and gives members access to consistent, national tire pricing, around-the-clock emergency road service and many other business tools that include an easy, on-the-go option to help maximize the benefits of the Advantage Program.”

Visit www.michelintruck.com/advantage to learn more.

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com