Youngjain Jun Gunyoung Yoon First place
Posted on September 02, 2014

MCD Drive Your Passion 2015 Winners Announced


Winners hail from Australia, Belgium, France, Guatemala, India, Serbia, South Korea, Turkey and United Kingdom

GREENVILLE, S.C. (September 2, 2014) – Michelin today announced the 15 winners of the global 2015 Michelin Challenge Design, “Drive Your Passion: Engaging Senses, Soul and Emotion.

Works by individuals and teams of designers from Australia, Belgium, France, Guatemala, India, Serbia, South Korea, Turkey and United Kingdom were selected by a distinguished jury of the world’s top automotive designers and industry experts.

The 15 winning designs from 2015 were chosen from more than 1,100 registrants representing 81 countries. Over fourteen years, Michelin Challenge Design has received a total of over 7,300 entries from 118 countries.

“The Michelin Challenge Design competition celebrates and promotes innovation in vehicle design and passion in design, which has been a part of Michelin’s culture since our company was founded,” said Thom Roach, vice president of original equipment marketing for Michelin North and South America. “We congratulate the winners on communicating their personal signatures and passion for the future through their Michelin Challenge Design entries.”

Selected by the jury as the 2015 Michelin Challenge Design winners:

First place: Youngjai Jun & Gunyoung Yoon - South Korea

Second place: Aurelien Deleuze, Pierre-Hugues Vallin & Robinson Mancaux - France

Third place: Cristian Polanco – Guatemala

Additional winners of the 2015 Michelin Challenge Design are (in alphabetical order):

  • Mehdi Alamdari & Ali Doostdar - Australia
  • Nicholas Lee Dunderdale - United Kingdom
  • Arjun Govil - India
  • Jean Hiss & Robin Apprioual - France
  • Jihwan Jung - South Korea
  • Marko Lukovic - Serbia
  • Marcos Magister & Sebastian Vereertbrugghen - Belgium
  • Jean-Thomas Mayer – France
  • Hankil Moon - South Korea
  • Siriphong Roongruengvuthikul - United Kingdom
  • Petar Vukovic - Serbia
  • Emre Yazici - Turkey

The top three are invited to attend the North American International Auto Show (NAIAS) as guests of Michelin and will be recognized during Michelin’s annual private Designer’s Reception. Michelin will display the designs of all 15 winners at the 2015 NAIAS in Detroit in January.

“The jury was highly impressed by the creativity and quality of design submitted and we spent considerable time trying to choose the top three from all of the excellent work,” said Stewart Reed, Michelin Challenge Design jury chairman and Chair of the Transportation Design Department, Art Center College of Design. “Michelin Challenge Design has become a widely known and highly respected design competition and designers realize the opportunity it provides to gain recognition in the design community worldwide through the competition.”

2015 Michelin Challenge Design Jury:

  • Stewart Reed; Chair, Transportation Design Department, Art Center College of Design, Consultant and Jury Chairman, Michelin Challenge Design
  • Rich Plavetich, General Manager, Design Business, Nissan Design America
  • Frank Saucedo, Director, General Motors Advanced Design Studio
  • Thomas Sycha, Design Manager, BMW Group Design, Europe
  • Freeman Thomas, Director, Strategic Design, Ford Motor Company
  • Mark Trostle, Head of SRT Design, Chrysler
  • Jason Wilbur, Manager, Honda Advanced Design Studio
  • Damien Michelin, Honorary Juror, Michelin North America

For additional information and images on this year's contest please visit

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About Michelin North America

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (