Original Equipment

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases.

Visit us at www.MichelinMan.com.

News

Published on March 23, 2015

MICHELIN INTRODUCES TELEVISION CAMPAIGN HIGHLIGHTING ITS NEWEST TIRE SAFETY INNOVATION

NEW YORK, March 23, 2015 – A new media campaign from Michelin aims to reinforce the brand’s commitment to safety by highlighting a key emotional moment between a father and daughter. The story helps relay the importance of the prolonged safety delivered by the revolutionary MICHELIN® Premier® tires. The creative follows the journey of a […]

Published on March 23, 2015

MICHELIN PILOT SPORT CUP 2 TIRES AVAILABLE FOR NEW AUDI R8

Michelin has developed a special version of its MICHELIN Pilot Sport Cup 2 ultra-high performance tire for the new Audi R8. This tire will be an optional fitment that can be specified by customers, and can be identified by the RO1 marking on its sidewall. The requirements of Audi were a technological challenge as their […]

Published on March 4, 2015

MICHELIN PILOT SPORT CUP 2 CHOSEN FOR PORSCHE CAYMAN GT4

For the dynamic launch of its new Cayman GT4, Porsche AG has chosen to equip all of the cars with MICHELIN Pilot® Sport Cup 2 ultra-high-performance tires: 245/35ZR20 on the front and 295/30ZR20 on the rear. The MICHELIN Pilot® Sport Cup 2 tire is the latest generation of road-legal track tyres designed for ultra-high performance […]

Published on February 20, 2015

MICHELIN PILOT SUPER SPORT FOR THE NEW BMW X5M AND X6M

BMW has chosen the Michelin Pilot Super Sport as the sole 21-inch fitment for its new high-performance X5M and X6M Sports Activity Coupé.  From its market launch in early 2015, the BMW X5M and X6M fitted with the optional 21-inch forged alloy wheels, will be equipped exclusively with Michelin Pilot Super Sport tires. The 285/35ZR21 […]

Published on February 3, 2015

PORSCHE AND MICHELIN RAISE THE BAR OF PERFORMANCE DRIVING

Porsche Experience Centers to Open in Atlanta and Los Angeles  ATLANTA, Feb. 3, 2015 – Porsche Cars North America named Michelin the official tire partner of its new Porsche Experience Centers which are slated to open this year in Atlanta and then later in Los Angeles. The centers will allow one-on-one instruction on unique Porsche test track modules […]

Published on January 13, 2015

DETROIT AUTO SHOW’S HOTTEST CARS ROLL ON HIGH-PERFORMANCE MICHELIN TIRES

MICHELIN® Pilot ® Sport Cup 2 and MICHELIN® Pilot® Super Sport Tires Featured On Top World Debuts  DETROIT, Jan. 13, 2015 – Already recognized for enabling many of the top performing production cars in the world, Michelin is once again prominently featured on several high profile world premieres and other recently introduced automobiles during the […]

Published on June 17, 2014

MICHELIN CONTINUES 30 YEAR PARTNERSHIP WITH THE FIFTH GENERATION BMW M3

2015 BMW M3 and M4 fitted with MICHELIN® Pilot® Super Sport tires GREENVILLE, S.C. (June 17, 2014) – BMW has chosen Michelin as the exclusive tire provider on its new M3 and M4, keeping alive a continuous string of Michelin fitments on the M3 since its introduction nearly 30 years ago.  Maintaining its very exacting […]

Published on April 25, 2014

MICHELIN BECOMES OFFICIAL SPONSOR PARTNER FOR THE NATIONAL CORVETTE MUSEUM MOTORSPORTS PARK

   BOWLING GREEN, Ky. (April 25, 2014) – Michelin today announced that it has become the first official sponsor and the official tire of the National Corvette Museum Motorsports Park. Located on Interstate 65 across from the National Corvette Museum, the NCM Motorsports Park will be one of the most centrally located and easily accessible […]

Published on April 17, 2014

MICHELIN Pilot Super Sport for new Volvo Polestar

All of the new Volvo S60 and V60 Polestar, which will be sold on four continents around the world from June 2014, will be fitted with 245/35 R 20 MICHELIN Pilot Super Sport ultra-high performance tires as standard. Also, for winter driving, the MICHELIN Pilot Alpin 4 and X-Ice North 3 tires are recommended fitments. […]

Published on November 20, 2013

NEW PORSCHE MACAN FACTORY-FITTED WITH MICHELIN TIRES

Porsche’s new Macan SUV will be fitted as original equipment with three ranges of Michelin tires, to prepare the car for summer or winter driving anywhere in the world. Three ranges of Michelin tires have been certified for the new Macan, including — in its world debut — the new MICHELIN Latitude Sport 3. The […]