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Press Kits: October 2016

BFGoodrich Tires Celebrates 40 Years of Radial All-Terrain Tire and Baja Desert Racing October 31, 2016

In 2016, BFGoodrich Tires is recognizing the 40th Anniversary of the BFGoodrich Radial All-Terrain T/A tire, the first of its kind in the industry. The new radial all-terrain set the benchmark, created the tire category and helped fuel the growth of the light truck and JEEP market. Additionally and not coincidentally, the company is celebrating four decades of SCORE Baja desert racing. BFGoodrich Tires first started using this beautiful but grueling terrain as a real-life laboratory to develop its tires. This also initiated an off-road racing culture in the brand which has achieved more wins in the Baja desert than any other tire brand.

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