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Michelin North America at North American International Auto Show 2018 January 16, 2018

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The Truth About Worn Tires Michelin North America - NAIAS 2018 January 11, 2018

Most drivers today base their tire purchase decisions on factors like cost and mileage warranty. If they do any research on performance, the majority of reviews and ratings available focus on how new tires perform. THAT'S A PROBLEM.

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Michelin at Movin'On 2017 June 13, 2017

Michelin, a world leader in sustainable mobility and innovation, kicked off the three-day symposium, Movin’On, the world’s largest collaborative event focused on solving society’s key mobility challenges held in Montreal June 13-15. Movin’On brings together experts and visionaries from a broad cross section of stakeholders in transportation, including automotive, rail, air, truck, bus, bicycle, shipping, academia, government, NGOs and non-profit organizations for break-through innovation workshops and collaborative sessions that aim to drive actions to address mobility challenges for growing urban areas. Michelin’s press kit is available here.

Michelin at Movin'On 2017 June 13, 2017

Michelin, a world leader in sustainable mobility and innovation, kicked off the three-day symposium, Movin’On, the world’s largest collaborative event focused on solving society’s key mobility challenges held in Montreal June 13-15. Movin’On brings together experts and visionaries from a broad cross section of stakeholders in transportation, including automotive, rail, air, truck, bus, bicycle, shipping, academia, government, NGOs and non-profit organizations for break-through innovation workshops and collaborative sessions that aim to drive actions to address mobility challenges for growing urban areas. Michelin’s press kit is available here.

BFGoodrich Tires Celebrates 40 Years of Radial All-Terrain Tire and Baja Desert Racing October 31, 2016

In 2016, BFGoodrich Tires is recognizing the 40th Anniversary of the BFGoodrich Radial All-Terrain T/A tire, the first of its kind in the industry. The new radial all-terrain set the benchmark, created the tire category and helped fuel the growth of the light truck and JEEP market. Additionally and not coincidentally, the company is celebrating four decades of SCORE Baja desert racing. BFGoodrich Tires first started using this beautiful but grueling terrain as a real-life laboratory to develop its tires. This also initiated an off-road racing culture in the brand which has achieved more wins in the Baja desert than any other tire brand.

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