GREENVILLE, S.C., Dec. 16, 2016 — Michelin North America announced today that it has launched online retail tire sales for consumers in Southeast markets through MichelinMedia.com. The site aims to simplify the tire-buying process so that consumers can research, select and purchase tires, as well as schedule installation with a local Michelin service partner all in one location.
“Michelin does not own any retail stores, so our close relationship with dealers is critical for the success of this program,” said Scott Clark, chief operating officer, Michelin North America. “We have worked very closely with our retail partners to ensure we have an offer that promotes their business while also offering consumers the convenience of researching and buying online.”
When an order is placed online, consumers will schedule an installation appointment with a local service provider based on proximity. Tires will be shipped directly to the service provider.
Michelin’s BFGoodrich Tires brand began offering online tire sales earlier this year. Tire dealers who sign onto the program will be able to provide service for consumers who purchase either BFGoodrich or Michelin brand tires. Both the BFGoodrichTires.com and MichelinMan.com websites will aim to sell nationally by mid-2017.
About Michelin North America
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company has earned a long-standing reputation for building innovative premium tires. Since 1989, Michelin has received 80 J.D. Power tire customer satisfaction awards—five times the number of all other tire manufacturers combined. In addition to tires, the company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs about 22,700 and operates 19 major manufacturing plants.