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Published on March 23, 2015

MICHELIN INTRODUCES TELEVISION CAMPAIGN HIGHLIGHTING ITS NEWEST TIRE SAFETY INNOVATION

NEW YORK, March 23, 2015 – A new media campaign from Michelin aims to reinforce the brand’s commitment to safety by highlighting a key emotional moment between a father and daughter. The story helps relay the importance of the prolonged safety delivered by the revolutionary MICHELIN® Premier® tires. The creative follows the journey of a […]

Published on March 13, 2015

MICHELIN AND FIA ANNOUNCE RECIPIENT OF $100,000 GRANT TO INCREASE TEEN TIRE SAFETY AWARENESS

American Driver and Traffic Safety Education Association (ADTSEA) awarded grant for program that reaches driver education instructors  MIAMI – Mar. 13, 2015 – Michelin and Federation Internationale de l’Automobile (FIA) today announced at the Formula E Miami ePrix that ADTSEA (the American Driver and Traffic Safety Education Association) is the winner of a $100,000 Michelin/FIA […]

Published on February 17, 2015

THE MICHELIN MAN TRAVELS 1.3 MILLION MILES IN THE SPIRIT OF MOBILITY AND ADVENTURE

Michelin’s ‘Quest for Adventure’ geocaching contest concludes with record-breaking results GREENVILLE, S.C., Feb. 17, 2015 – Michelin North America celebrates the end to a remarkable journey and a groundbreaking nationwide geocaching contest that marked the tire maker’s 125th anniversary as a global company.  “Michelin’s Quest for Adventure” started with an open invitation for geocachers to […]

Published on February 3, 2015

PORSCHE AND MICHELIN RAISE THE BAR OF PERFORMANCE DRIVING

Porsche Experience Centers to Open in Atlanta and Los Angeles  ATLANTA, Feb. 3, 2015 – Porsche Cars North America named Michelin the official tire partner of its new Porsche Experience Centers which are slated to open this year in Atlanta and then later in Los Angeles. The centers will allow one-on-one instruction on unique Porsche test track modules […]

Published on January 14, 2015

MICHELIN AND FIA ANNOUNCE $100,000 GRANT PROGRAM TO INCREASE TEEN AWARENESS OF TIRE SAFETY

Pilot Program Celebrates North American Debut of FIA Formula E Championship by Supporting Commitment to Create Lasting Community Legacy  (GREENVILLE, S.C. – Jan. 13, 2015) – Michelin and Federation Internationale de l’Automobile (FIA) today announced at the North American International Auto Show (NAIAS) a significant new initiative to improve the safety of teen drivers in […]

Published on December 16, 2014

MICHELIN OPENS REGISTRATION FOR ART CONTEST USING TIRES AS CREATIVE MEDIUM

InTIREnational Art Contest celebrates second year as part of Upstate International month GREENVILLE, S.C. (Dec. 16, 2014) – Michelin North America today announced open registration for the return of the InTIREnational Art Contest that the company will host as part of Upstate International, an annual month-long series of community events that celebrate the cultural diversity […]

Published on December 8, 2014

MICHELIN ANNOUNCES WINNERS OF 26TH ANNUAL COLLEGE FOR CREATIVE STUDIES DESIGN COMPETITION

                DETROIT, Mich. (Dec. 8, 2014) – The winning entries of the 26th Annual Michelin Challenge Design Competition for the College for Creative Studies (CCS) were honored at a recent reception held at the A. Alfred Taubman Center for Design Education in Detroit. Winning CCS transportation students received […]

Published on September 22, 2014

Michelin Development Nova Scotia announces business partnership with Bergengren Credit Union, Northern Opportunities for Business Limited (CBDC NOBL) and CBDC Guysborough

 Local development partnership allows for small business loans up to $300,000; Michelin Development website already receiving applications Granton, Pictou County, Nova Scotia—September 22, 2014 Michelin Development Nova Scotia is very pleased to announce its new banking and community business partners. Bergengren Credit Union along with CBDC NOBL and CBDC Guysborough will be working in partnership […]

Published on September 8, 2014

MICHELIN CELEBRATES 125 YEARS WITH NATIONWIDE GEOCACHING CONTEST

Tiremaker to use GPS-based geocaching to hide thousands of miniature Michelin Man tire pressure gauges; prizes include MICHELIN® tires and an all-expenses-paid trip for two  GREENVILLE, S.C., (Sept. 8, 2014) – In 1889, brothers Édouard and Andre Michelin founded the French tire company that would grow to become an industry leader in innovation, quality and […]

Published on September 2, 2014

MCD “DRIVE YOUR PASSION” 2015 WINNERS ANNOUNCED

MICHELIN CHALLENGE DESIGN “DRIVE YOUR PASSION” 2015 WINNERS ANNOUNCED Winners hail from Australia, Belgium, France, Guatemala, India, Serbia, South Korea, Turkey and United Kingdom GREENVILLE, S.C. (September 2, 2014) – Michelin today announced the 15 winners of the global 2015 Michelin Challenge Design, “Drive Your Passion: Engaging Senses, Soul and Emotion.” Works by individuals and […]