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Posted on March 18, 2015

Michelin Heads to the Sebring “Laboratory”

SEBRING, Fla. (March 18, 2015) - Michelin and its technical partner teams face a major early season challenge as they take to the demanding 3.74-mile Sebring International Raceway in the Mobil 1 Twelve Hours of Sebring, the second event of the 2015 TUDOR United SportsCar Championship.

“Sebring has a great tradition and a distinct character that presents a wide range of technical challenges,” said Chris Baker, director of motorsports for Michelin North America. “This is a great race and a great testing laboratory. Virtually our entire portfolio of MICHELIN Pilot ultra-high performance tires can trace its technical heritage to innovations and insights gained through open competition in endurance racing at tracks like Sebring and Le Mans.”

“This is a high commitment circuit, very fast, bumpy and with a relentlessly pounding pace,” said Baker. “The combination of a long straightaway and high- and mid-speed corners puts a big priority on having a car remain stable and efficient under braking, precise at turn in and over the bumps while being able to deliver consistency lap after lap as the drivers work through traffic and the changing track conditions,” said Baker. 

“Our Michelin Bridge after Turn 17 is a great reminder of how we link our race tire technology in the Sebring pits to our tire technology in the paddock at the BMW, Corvette, Ferrari and Porsche car corrals, and to consumers on the street,” said Baker.

Michelin and its technical partner teams from Aston Martin Racing, BMW Team RLL, Porsche North America, Risi Competizione Ferrari and the recent Rolex 24 At Daytona winning Corvette Racing team all have the benefit of thousands of miles of history and data as they prepare for the 63rd Mobil 1 Twelve Hours of Sebring, Saturday, March 21 at the former airfield.

Earlier this week Michelin announced that it is extending its relationship as the official tire of Sebring International Raceway through 2017.

Prior to the creation of the TUDOR Championship where Michelin participation is constrained to the open tire GT Le Mans (GTLM) class, Michelin and its technical partners secured the overall 12 hour race victory at Sebring for 15 consecutive years (1999-2013). Last year at Sebring, the Porsche North America factory team and Michelin won the GTLM class.

Michelin became the first tire maker and just the fourth manufacturer (joining Audi, Ferrari and Porsche) inducted into the Sebring Hall of Fame in 2010.

For more information contact:

John Love
EMC Strategic Communications
Mobile: 313-506-2114
Office: 248-816-0106
john@emcstrategic.com

Brian Remsberg
Michelin North America
Office: 864-458-5908
brian.remsberg@us.michelin.com

About Michelin North America

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company has earned a long-standing reputation for building innovative premium tires.  In addition to tires, the company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs about 22,700 and operates 19 major manufacturing plants.




 

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