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Posted on February 20, 2015

Michelin Advantage Program Adds New App

Provides members with on-the-go “Advantages” at no charge

GREENVILLE, S.C. (Feb. 18, 2015) – Michelin Americas Truck Tires has launched a new smart phone app for its MICHELIN® Advantage Program members, which consist of fleets and owner operators with less than 100 vehicles. The app is designed to meet the specific needs of these businesses who may not have all the available resources of larger operators.

The new app offers easy access to a digital membership card that quickly provides all key account information. It also provides fast access to the most frequently used dial-in numbers, including customer service and emergency road service. Links from the app connect to tire selectors, dealer locators and fuel and weight savings calculators. A key feature is a new calculator that provides an analysis of the potential value and yearly savings that can be gained by using MICHELIN® tires.

The app is available through the iTunes App Store for iOS devices and through the Google Play Store for Android devices. It is found by searching “Michelin Advantage.”

“The MICHELIN Advantage Program is free for small fleets and owner-operators and it is designed to give them a competitive advantage on the road,” said Bianca Hogan, U.S. country marketing manager, Michelin Americas Truck Tires. “This app provides a direct connection to Michelin, and gives members access to consistent, national tire pricing, around-the-clock emergency road service and many other business tools that include an easy, on-the-go option to help maximize the benefits of the Advantage Program.”

Visit www.michelintruck.com/advantage to learn more.

About Michelin North America

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company has earned a long-standing reputation for building innovative premium tires.  In addition to tires, the company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs about 22,700 and operates 19 major manufacturing plants.




 

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