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Michelin and Shelby American2
Michelin Yield Bib photo
Michelin Pilot Sport All Season 3 Side and Tread

About Michelin

Porsche_Macan1.jpgDedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Michelin also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America employs more than 22,750 people and operates 20 major manufacturing plants in 16 locations in the U.S., Canada and Mexico.

Research, Development and Testing

Producing the highest quality tires that deliver miles and miles of driving pleasure does not happen out of luck. It starts at the Michelin Americas Research and Development Corporation where innovation and technology collide with the real world needs of demanding consumers in a highly fragmented industry. Employing 960 people, many of which are engineers, Michelin’s R&D center in North America has been responsible for developing some of the finest products in the world to market, including the first 80,000 mile passenger tire for American-made vehicles. When a Michelin tire is on the road, it delivers a collection of benefits rather than just being good at one particular attribute. You get great handling, superior wet traction and long mileage without sacrificing comfort because the engineers at MARC are not content or satisfied with any sort of compromise or trade-offs.

Laurens Proving Ground

A vital extension of the research and development community is the Michelin on-vehicle test facility located in Laurens, South Carolina. This 3,300 acre site maintains over twelve special tracks of varying lengths and surfaces for testing tires, suspension system, driver training and event management. Tires are tested for noise, adherence on wet surfaces, gravel endurance, off road inclines, mud traction, vehicle dynamics like high speed lane change and drift. Used primarily by Michelin, the facility also offers testing for groups outside Michelin. Customers can conduct controllability studies, vibration analysis and chassis loading tests in a secure environment. The facility is also used to train law enforcement officers from South Carolina and North Carolina to enhance their skills in handling emergency situations.




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